What Bernie Sanders' presidential campaign can teach us about email marketing
Bernie Sanders’ election campaign team is pulling off a rather original email on-boarding strategy. The way his team used email at the start of his ongoing presidential candidate race proved to be unsuccessful, when asking volunteers to make phone calls to gather support for Bernie. We’ll call this a ‘big request’ for the sake of this article
But when Bernie's team of volunteers were asked instead for a 'small request', which was to gather at a local...