A tailored fit: How Boohoo used digital marketing to drive sales and grow revenue
The high street is fundamentally changing. Recently British retail bellwethers Next and John Lewis announced results that showed optimistic growth on the one hand and decreased profits on the other.
In today’s digital world having a high street presence is a tricky business, as getting customers through the door and boosting sales is more competitive than ever.
Yet some online retailers are experiencing a true golden age. The