A tailored fit: How Boohoo used digital marketing to drive sales and grow revenue

The high street is fundamentally changing. Recently British retail bellwethers Next and John Lewis announced results that showed optimistic growth on the one hand and decreased profits on the other.

In today’s digital world having a high street presence is a tricky business, as getting customers through the door and boosting sales is more competitive than ever.

Yet some online retailers are experiencing a true golden age. The

By Ivan Mazour, 23 October 2017, 0 comments. Categories: E-Commerce.

Opinion: Personalise your eCommerce content or lose customers

(c)iStock.com/Prykdhov

With 30% of internet users now shopping online weekly, eCommerce is enjoying something of a golden age.

But in today’s new world of growing consumer demands, fierce competition and endless choice, brand loyalty (as we know it) is dead.

According to Ometria's recent study of consumer attitudes to digital marketing, 46% of UK customers will leave their favourite...

By Ivan Mazour, 06 May 2016, 0 comments. Categories: E-Commerce, Personalised Marketing.