Interview: Lithium CEO on how AI will change the face of marketing in 2017
Emerging technologies are already beginning to shape how marketers perform their everyday roles; but what’s in store for the years ahead? MarketingTech gets some expert advice from CEO of Lithium Technologies Rob Tarkoff around AI, social media and replacing the CRM.
Tarkoff is certainly no stranger to the world of martech and social media, having joined Lithium in 2011 from Adobe, where he had led its $1b Digital Enterprises Solutions business unit.
Consumers prefer streaming content on connected TVs, new report says
Central to delivering the right kinds of experiences for customers is knowing what devices they use the most, and how they use them.
There is an ever-increaseing arsenal of streaming devices becoming more affordable and available to consumers, so it can be tough for marketers to keep up-to-date with what's hot in the moment.
However, Conviva and nScreenMedia have carried out a research study, looking at how viewers' online streaming habits are impacted by devices, content,...
Oracle adds new features to Marketing Cloud product
Oracle has released some new enhancements for its Oracle Marketing Cloud suite that aim to "simplify digital marketing" and enhance the delivery of personalised, cross-channel content.
The feature additions to Oracle Eloqua and Oracle Content Marketing are as a result of customer expectations meaning many businesses need to rethink internal marketing processes to streamline customer expeirence.
This means marketers and salespeople need to work closer together to...
Odeon 'first cinema in Europe' to launch consumer chatbot
We all know by now the scope of how consumers can interact with brands via chatbots is growing by the day, with more platform integration as well as smarter apps on the rise.
Consumers can have their complaints handled, find out opening times, order a pizza and book an appointment via chatbot so far - but what about booking cinema tickets?
This is the goal Odeon is trying to reach with its new Facebook Messenger chatbot, developed by social technology company Gruvi.
Comic Relief's new Red Nose Day partners include Pinterest, Snapchat and Unruly
A number of brands - including martech and social media vendors - are partnering up with Comic Relief for the first time to support Red Nose Day 2017.
New partners such as adtech firm Unruly, Snapchat, Fitbit and Pinterest will add their names to the list of brands who support the campaign year after year.
Oxfam has for example championed Red Nose Day since 1988, and Sainsburys has raised over £100m for the cause since its partnership with Comic Relief in...
UK advertising investment set to grow to £18.8bn in 2017
Investments in the UK advertising industry will be worth over £18.8bn in 2017, with the sector set to enjoy its eighth successive year of growth.
Media investment management business GroupM has released its forecast for the year ahead in advertising, and predicted that the industry will grow up from 6.3% to 7.2% in 2016, and 7.2% in 2017.
While digital display will rise 15% next year, particularly into social media and video, GroupM's outlook for traditional media is set to decline slightly.
Twitter Awards: Winners include Dove, Airbnb and Apple
Twitter has announced the winners of its yearly Twitter marketing awards to recognise the "most original and creative" advertising work being done today.
The platform said it had received hundreds of entries from over 15 countries, but after a competitive selection process, chose the marketers they thought had the best ideas.
All entries were judged based on three criteria:
- Creativity: Did the campaign challenge convention and push the creative envelope?
- Live: Did the campaign use Twitter in unique, new, and...
What brands should learn from the US presidential election
However you feel about America's election results today, one thing is for sure: the instrumental role PR and marketing had to play in Trump's rise to victory, as outlined by Marketing Week.
The outspoken 'political outsider' businessman and his team would have been no stranger to either of these areas, having spent years in enterprise and as a celebrity before the US presidential election. Controversy as a tactic, if indeed it was one,...
Gartner: Marketing budgets set to rise in 2017
Gartner has said that marketing budgets are continuing to increase in the US and UK, and half of marketers expect their budgets to increase further next year.
The analyst's 2016-2017 Chief Marketing Officer (CMO) Spend Survey details findings from over 370 marketers and companies with over $250m in annual revenue, and found marketing budgets rose by 1%...
Twitter's direct message chatbots: Our verdict
Brands who use Twitter direct message as a customer service tool should be pretty happy with the platform's latest addition.
Twitter is now allowing brands to set their own welcome message, which automatically appears when a user opens the DM box. This tells customers how they can interact with the brand and can include deep links and other features.
But the magic is in the platform's new Quick Replies feature, essentially a chatbot which prompts people with suggestions as to how to...
Adobe launches AI tool to improve digital experiences
Adobe has launched a new set of services for improving the design and deliverability of digital experiences for marketers: Adobe Sensei.
It's a fitting term for the team - and means 'master' or 'teacher' in Japanese - as Sensei aims to help tackle complex experience challenges, such as image matching, understanding meaning and sentiment of documents and using AI and machine learning to target audience segments.
The tool will be built into the company's cloud offerings, such as Adobe...
Marketers becoming more optimistic about company martech adoption
Technology seems to be evolving at a faster and faster pace as the years progress, and marketing tech is an area that's certainly not immune to this speeding up of advancements.
So it may come as no surprise that half of marketers think that the martech landscape is evolving quicker than companies' adoption of the tech. That's according to a new piece of research by digital marketing agency Walker Sands Communication, which examined what marketers think about the pace of change.
IBM Watson being used for native advertising
IBM's AI software Watson is now being used to create better semantic targeting for native advertising with ADYOULIKE.
The tech scans publisher pages of ADYOULIKE's global network of premium publishers, analyising them contextually for topics, sentiment and semantics instead of just looking for keywords.
This means the platform can deliver native content in-feed in a more relevant and targeted way, by looking at where, why and how the existing editorial content on each site is ‘talking about’...
Six realistic ways to beef up your content marketing
Love it, hate it or loathe it, content marketing is pretty essential these days, especially when it comes to differentiating yourself from the herd.
Of course, you could push your budget at advertising, hold events and buy shinier product packaging; but if your words and messaging aren’t right and connect with your customers, then what is it worth?
RadiumOne launches ad quality division
Ad quality is hot on the agenda at the moment, and marketing tech business RadiumOne is launching a new division centred around exactly this.
The company will aim to improve the creative quality of ads served via programmatic with its Creative Solutions division. It will ensure that the mechanics of how ad exchanges assess and deliver ads are more heavily factored into the process of creating ads - as well as being creative with ad formats.
This will mean that ads are less likely to...
How Viber is partnering with influencers like F**kJerry to engage users
Messaging apps are something of a goldmine for marketers at the moment. Whether it’s Google’s new ‘click-to-SMS’ ads, building your own chatbot for Facebook Messenger or simply Whatsapping your customers’ latest offers, there’s plenty of use for the tech in today’s marketing mix.
But Viber, which has been around since 2010, is doing something that bit different. Alongside games and sticker packs, the platform also hosts Public Chats, where it...
Social media tips from BBC Wales' head of social
Social media can be a tough nut to crack for many marketers, so it's only right to look to the experts for help when you're stuck. At the Online Influence conference in Bristol recently, we heard from one such expert, the head of social for BBC Wales, Owen Williams.
With over 120,000 active and engaged Twitter followers and 95,000 Facebook page likes, BBC Wales is certainly doing a thing or two the right way.
Williams had some good, basic tips for getting your followers engaged on Twitter in his...
#DMWF insights: The surprising areas of importance for social media in 2017
The CEO of award-winning social agency Social Chain is something of a unique persona.
Cutting an impressive figure on stage, the 24-year-old sports a rakish hat and a pretty social-savvy attitude; it's not hard to see how a company led by Steve Bartlett can make nearly anything go viral in a short space of time.
Social Chain has grown from its inception in Manchester with just a handful of staff, to doubling its office size with the launch of New York base this year....
#DMWF insights: How marketers can be more innovative
Innovation within marketing isn’t just done ‘from the top’. While it can be difficult to secure yourself time, resources and budget to be innovative with, there are steps you can take to jump on the right path.
This was the message being put out by vice president, solutions, of digital innovation agency Icreon Tech at day one of the Digital Marketing World Conference (#DMWF) in New York this week.
Steven Lamensdorf spoke to MarketingTech about his talk on...