What marketers need to know about real-time personalisation

(c)iStock.com/Linda Bullens

50 years ago, a unique, real-time personalised customer experience was the norm. You loyally entered your local store, were served by a brand who knew your preferences, offered help, and could reserve, deliver or sell goods in a way that suited you. Today, consumer expectations haven’t changed, but their purchasing channels have.

Real-time personalisation goes further than the personalised email marketing you often find from brands online. It means being able to serve...

By Matthieu Chouard, 15 April 2016, 0 comments. Categories: Customer Experience, Personalised Marketing.