Five things marketers will need to stop doing in 2019
It’s the time of year when marketers start to think about what they’ll do differently over the next 12 months. But, as well as leveraging trends and trying new techniques, there are undoubtedly certain things marketers need to stop doing in 2019 too.
Here are my top five.
Stop split-testing emails
It’s been a technique that marketers have relied on for years. Instead of endlessly scratching our heads over what’s truly the best creative or the most eye-catching email subject line,...