The 3 Cs which can stop a tech takeover in adland

There’s a revolution going on in adland and unsurprisingly it’s being driven by the tech giants.

Earlier this year, Starcom MediaVest Group and Twitter announced a huge advertising deal, representing hundreds of millions of dollars in revenue for the social media network, over multiple of years.

Most recently, Google also declared a pact with MediaVest – whose clients include Coca-Cola, Walmart and Honda – to spend tens of millions of dollars of advertising on YouTube, the Google...

By Cameron Hulett, 03 December 2013, 0 comments. Categories: Advertising.

Responsive advertising: The breakthrough the industry has been waiting for

Cameron Hulett, EMEA Executive Director, Undertone

Multi-screen content has exploded, with more than 30 million smartphones and nearly 10 million tablets in the UK generating a third of the total online traffic. However, even with statistics like these, brands and publishers are still struggling to make digital ads cost-efficient across the plethora of screens, formats and sites.

According to eMarketer, mobile advertising spend in the UK is expected to reach almost £1bn this year. While that is up by 90...

By Cameron Hulett, 04 July 2013, 0 comments. Categories: Advertising, Advertising Technology, Campaigns, E-Commerce.