Cross-channel marketing: Managing campaigns and reaching consumers in real time

When we look at the relationship between today’s consumer and their favoured brands, there’s no doubt that we’ve seen a fundamental change in the way brands and consumers interact. Whereas once there was equilibrium between customer expectations and brand fulfilment, now the balance has tipped to the extent that customer expectations go way beyond what most businesses can deliver.

Customers demand a seamless experience regardless of the channel or device they use to interact with the brand....

By Simon Martin, 10 June 2013, 1 comment. Categories: Data-driven marketing.