The Value of Online Company Biographies

It wouldn’t be much of an exaggeration to say that there are thousands of places a company could create an online biography/profile. Not just limited to the big 3 of social networking (Facebook, Twitter and LinkedIn), there are also hundreds of smaller social networking sites and open forums, online directories, local search profiles, video sharing sites, business listings and more. Not to mention the “About Us” section of your company website or blog; the possibilities are practically...

By Nick Stamoulis, 08 July 2011, 0 comments. Categories: Content Marketing, Organic Search.

B2B Online Marketing Needs Consistency

It takes a lot of time and effort to build a robust online presence using inbound marketing strategies like SEO, blogging, social media, article marketing, and opt-in email newsletter distribution. In some cases it may even take years to see the results that you want to see. Once those results finally come and you are happy with your traffic, conversions, search ranking, and brand exposure, it may be tempting to think that you can reward yourself with a break and pull back on your online marketing efforts. ...

By Nick Stamoulis, 07 July 2011, 0 comments. Categories: Branding, Organic Search.

4 Ways to Get the Most Value From Your In-House SEO

Bringing in an in-house expert to handle your SEO is a great way to make sure your SEO campaign is both effective and strategically aligned with the rest of your marketing efforts. An in-house employee is going to know your business, your brand and your goals better than just about anyone. You get to work with them on a day-to-day basis, so they are fully immersed in the company’s culture. The line of communication between your in-house SEO expert and the rest of your employees is wide open, so problems...

By Nick Stamoulis, 07 July 2011, 0 comments. Categories: Organic Search.

Is Your SEO Content Royal Enough?

Yes, we all know that content is king. However, for SEO purposes, the only content that is mighty enough to be called “King” is content that is also keyword rich.

Here are 3 tips to creating SEO content royalty:

Conduct SEO Keyword Research People use search engines every day to find products, services, and information. They search using keywords or keyword phrases. In order to show up in a search result, your website (and web presence overall) needs to be optimized for these...

By Nick Stamoulis, 06 July 2011, 0 comments. Categories: Organic Search.

How to Optimize an E-Commerce Site

An e-commerce site could have thousands upon thousands of pages of products. Just look at the online shopping giant Amazon; they probably have millions of product pages. E-commerce sites that only sell one kind of product (cameras, shoes, furniture, etc) might have fewer pages overall, but by no means is it a small amount. On-site optimization is the process of going through you site, page by page, and tweaking each page so it is more search engine friendly. Many e-commerce sites fail to fully optimize their...

By Nick Stamoulis, 06 July 2011, 0 comments. Categories: E-Commerce, Organic Search.

Extreme Black Hat SEO: Hacking Your Competitors

Using black hat SEO is a way to get rankings in an unethical manner. It’s frowned upon by the search engines and can result in getting some big penalties. Black hat SEO tactics include meta tag and content keyword stuffing, cloaking (the search engines see the text, the visitors don’t), and paying for links. While those are the most common techniques, here’s one that might not be discussed as often: hacking the competition.

By Nick Stamoulis, 05 July 2011, 0 comments. Categories: Organic Search.

How to Be Effective with Your Social Media Marketing

Like it or not, social media is here to stay. Facebook has over 600 million users worldwide; Twitter claims to have over 200 million and LinkedIn hit 100 million users back in March. Long before Facebook and Bing joined forces in May, both Google and Bing were incorporating social signals into their search results. Social profiles can rank in the search engines, increasing your online brand presence; trending topics on Twitter on complied in the RealTime results section of Google, Bing now shows you which of...

By Nick Stamoulis, 05 July 2011, 0 comments. Categories: Social Media Marketing.

Google Announces the Google+ Project

Not to be confused with Google +1, Google+ is the search engine’s newest attempt at improving the social media networking experience. Google isn’t branding it as a social network, per say, but rather as a project.

According to Google:

“Among the most basic of human needs is the need to connect with others. With a smile, a laugh, a whisper or a cheer, we connect with others every single day. Today, the connections between...

By Nick Stamoulis, 01 July 2011, 0 comments. Categories: Search Marketing, Social Media Marketing.

SEO Video Tip- Build Your Site to Generate Business

While design may be subjective, the actual structure of your site shouldn’t be. Your site should be built to generate business for you, not just be an informational brochure for your visitors. The structure of your site needs to support your various goals by leading visitors down a predetermined path based on your audience.

Watch this week’s SEO video tips from Brick Marketing President, Nick Stamoulis, here!

 

By Nick Stamoulis, 29 June 2011, 0 comments. Categories: E-Commerce.

Twitter Promoted Tweets to Enter User Streams

If you’ve seen The Social Network you may remember an exchange between Eduardo Saverin and Mark Zuckerberg about monetizing the site. Eduardo believes that it’s time to start generating some revenue and Mark replies, “The Facebook is cool and if we start installing pop-ups for Mountain Dew it’s not gonna be cool.”

Who knows if this exact exchange even took place, but what we do know is that Mark changed his mind. While Facebook users might not see pop-up ads for Mountain Dew...

By Nick Stamoulis, 29 June 2011, 0 comments. Categories: Advertising, Social Media Marketing.

What Do You Love? Google Wants to Help

Yesterday, the editors over at TechCrunch were some of the first to discover the latest addition to the Google pantheon of gadgets, tool and all-around fun stuff. With little to no fanfare from Google itself, WDYL.com (What Do You Love?) made its quiet online debut.

The p[ub;ication reported,

…the idea is to return users a single page of relevant results across many of Google’s products for whatever query is...

By Nick Stamoulis, 29 June 2011, 0 comments. Categories: Search Marketing.

On Site SEO First, Links Second

An SEO campaign can be separated into two parts, on-site and link building. On-site optimization involves making changes to your website to be found by the search engines and link building is an ongoing campaign to increase a website and company brand visibility in the search engines and online in general. People without proper SEO knowledge think that it’s all one in the same and should all begin together. That is the wrong approach. On-site optimization is phase one and should be done first. A...

By Nick Stamoulis, 27 June 2011, 0 comments. Categories: Organic Search.

Branded Domain Name Suffixes to Be Allowed

Just this week, the Internet Corporation for Assigned Names and Numbers (Icann), announced that they would allow web address names to end with almost any word in any language. Right now, most people recognize the typical web addresses like .com, .org, .net and .edu, among others. This radical development in generic top-level domains (gTLDs) means that domains can now end in a branded suffix. Camera giant Canon has already publicly stated that they attend to apply for “.canon”.

According to digital brand consultancy...

By Nick Stamoulis, 22 June 2011, 0 comments. Categories: Commerce.

Local Search Profiles Increase Your Online Presence – Video Lesson

Each local search site has a unique audience. Listing each of your office locations on various local search sites (Yahoo! Local, Bing Local and Google Places for instance) helps position your business in front of those audiences and increase your online brand presence. These local profiles will rank in the search engines themselves, helping drive traffic through to you main site and increase your conversion rate.

Watch this week’s SEO video lesson here!

 

By Nick Stamoulis, 21 June 2011, 0 comments.

The Importance of the Longtail Keyword

Perhaps the most important part of the research phase of an SEO campaign is the keyword research process. The keywords that are chosen have huge implications on the whole campaign that follows. Some companies or website owners think that they know their target audience well enough to determine the keywords without doing the research. This is a big mistake.

Depending on the industry, it’s very likely that people are searching for your products or services in ways that you hadn’t thought of. The...

By Nick Stamoulis, 21 June 2011, 0 comments. Categories: Organic Search.

Social Media Lessons Learned from Anthony Weiner

If you’ve been following the news at all you should have heard about New York Congressman Anthony Weiner’s “sexting” scandal. The details of the scandal can be found easily on other sites so we won’t get into them, but Weiner has admitted (after initial hesitation) to engaging in inappropriate contact with six women over the course of three years through social networking sites like Twitter and Facebook. While this certainly isn’t the first “oops” moment of...

By Nick Stamoulis, 20 June 2011, 0 comments. Categories: Social Media Marketing.

Panda 2.2 is Just Around the Corner

Attention all SEO experts, marketers web masters and business owners! Panda 2.2 is coming up and soon. Is your site ready for the next algorithm update?

At the SMX Advanced Marketing Conference held two weeks ago, Matt Cutts confirmed that the Panda 2.2 update has been approved, but not yet rolled out.

The next update will reportedly target sites that re-publish content and are out-ranking the original source of the content. This was a common...

By Nick Stamoulis, 20 June 2011, 0 comments. Categories: Organic Search, Search Marketing.

Localize Your SEO for Mobile Web Users

The number of people using smart phones and browsing the web while on the go continues to increase. Within the next few years it’s predicted that smart phone usage will grow at even faster rates. Eventually, it will be hard to find a cell phone that isn’t “smart”. So, what does this mean for SEO?

The search habits of smart phone users are typically different than the search habits of someone using a desktop computer. There is a higher percentage of “right here, right...

By Nick Stamoulis, 17 June 2011, 0 comments. Categories: Organic Search.