3 Tips for Starting Your Social Media Marketing Campaign

If you are still “testing the waters” when it comes to social media marketing, you are behind the times. Social media marketing has matured passed the trial-and-error phase and has become a critical component of any online marketing campaign. Some web marketing experts have even said they would be willing to give up their website over their social profiles if they had to choose (not something I would recommend doing, for the record). The point is that just about everyone knows they need to get a...

By Nick Stamoulis, 11 August 2011, 1 comment. Categories: Social Media Marketing.

How Social Media Affects SEO Success

If branding and the opportunity to communicate and form relationships with your current and potential customers and clients isn’t enough reason to get involved in social media, here’s one more: it affects your SEO. That’s right, SEO is about links and more and more links are being shared in social media. The search engines have taken note, and it’s time that you do too since your search engine ranking can really help to make or break you.

By Nick Stamoulis, 09 August 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

Learn from Other’s Twitter Mistakes

As social media has matured over the last few years, it has become more obvious that social media marketing has to power to make or break a brand. When handled correctly, social media marketing allows companies to connect with their consumers in a new and personalized way, learn insights directory from their target audience, and develop a strong and loyal network and much, much more. However, when mishandled, social media also has the power to completely ruin a brand’s online reputation.

Because of...

By Nick Stamoulis, 08 August 2011, 0 comments. Categories: Social Media Marketing.

Top 3 Video Marketing Musts

If we’ve learned anything from the success of YouTube it’s that people love to watch videos about just about anything. No matter what the content of the video is, it somehow seems more interesting or entertaining to watch a video about something rather than read about it. Marketers have realized this and are now beginning to incorporate videos into the mix more often, although they sometimes forget some important steps.

By Nick Stamoulis, 05 August 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

When Was the Last Time You Googled Yourself?

Online, your personal brand reputation may be your most valuable asset. The search engines are the first places people turn to when looking for information. Someone might be checking up on the weather in their area, someone might be looking for the cheapest airfare to Cancun and someone might be looking for information about you! We’re all guilty of Google-ing ourselves at one point in time, but when was the last time you actually scoured the Internet to see just where you name pops up and in what...

By Nick Stamoulis, 05 August 2011, 0 comments. Categories: Branding.

5 Conversion Elements to Help Any Website

A company website is the foundation of an online marketing strategy. Every link building tactic sends users to the website to find more information and hopefully, to convert. The goal of a website is to get visitors to take some sort of action, whether that is to purchase something, fill out a lead form, or sign up for services. This means that every component of the website needs to make it as easy as possible for the visitor to do so. You don’t want to lose out on potential business because your...

By Nick Stamoulis, 04 August 2011, 0 comments. Categories: E-Commerce.

Should Your Site Include a FAQ?

A few months ago, I was toying around with the idea of developing an SEO FAQ and incorporating it into my company site. Over the years, I’ve found that potential clients tend to ask the same set of questions about SEO and my approach to SEO during our preliminary meetings. I thought that an SEO FAQ would be a valuable resource for potential clients, because they could find answers to their questions...

By Nick Stamoulis, 04 August 2011, 0 comments. Categories: Organic Search.

SEO Video Lesson – Watch Out for Black Hat SEO Companies

Black hat SEO companies and spammers are the main reason the SEO industry has a bad reputation. If you’re a site/business owner looking to hire an SEO firm, make sure you don’t lured in by SEO con men! Avoid firms that “guarantee” results, stick to US based companies and be wary of a deal that seems to good to be true.

Watch this week’s SEO video lesson from Brick Marketing President, Nick Stamoulis, here!

By Nick Stamoulis, 03 August 2011, 0 comments. Categories: Organic Search.

How to Find Sources of Content Topics

One of the biggest frustrations of content marketers is coming up with quality topic ideas on a consistent basis. A robust content strategy includes inbound marketing tactics like article marketing, blogging, social media networking, whitepaper and EBook distribution, and webinars. After awhile it sometimes gets to the point of wondering, “OK, what do I write about now? I’ve already covered everything.” Well,...

By Nick Stamoulis, 03 August 2011, 0 comments.

Best Practice Tips for Creating Local Search Profiles

Not only do local search profiles provide valuable, quality inbound links to your site, they can also rank individually in the search engines, increasing your brand presence. Local search profiles are also incredibly important for mobile search. When conducting a search on their smartphone, must consumers are looking for quick information like a phone number or address. They aren’t going to take the time to dig through your site to find that information. If you aren’t listed locally, you are...

By Nick Stamoulis, 03 August 2011, 0 comments. Categories: Organic Search.

Develop a Better Internal Linking Structure

Link building can be broken down into two separate projects; off-site link building, which focuses on developing a variety of quality links from numerous sources, and on-site link building, which helps develop a flatter site structure and more user-friendly experience. Both are equally important in terms of SEO. Off-site link building will help drive more targeted traffic to your site, while on-site link building will help convert more visitors.

Here a 4 ways you can develop a better internal link...

By Nick Stamoulis, 02 August 2011, 0 comments. Categories: Organic Search.

Who Is the Voice of Your Internet Marketing?

One of the most important things to consider before launching any kind of online marketing campaign is who the voice of the campaign should be, meaning who the message should be coming from. Some companies just assume that the message should come from the company name. While this may work for a product based company, it might not be the right approach for a service based company. Prospects that are looking to hire a service provider want to know about the people behind the brand name, the people that they...

By Nick Stamoulis, 01 August 2011, 0 comments. Categories: Content Marketing, Social Media Marketing.

Hakuna Matata SEO

Just about everyone over the age of 3 is familiar with “The Lion King,” arguably one of Disney’s most famous films (and rampantly successful Broadway show). One of the film’s quintessential songs is “Hakuna Matata,” which Timon and Pumba teach to young Simba. The moral of the song— no worries.

I’ve seen plenty of experts and clients fret over their SEO. Sometimes it feels like our entire industry lives by the will of the search engines and their algorithms. A...

By Nick Stamoulis, 01 August 2011, 0 comments. Categories: Organic Search, Search Marketing.

Nick's SEO Blog Posts to Read for July 28

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Engage to Increase Sales Relationship selling is all about the ability to engage to increase sales. How you attract attention and build the relationship speaks to your level of engagement and therefore is all about...

By Nick Stamoulis, 28 July 2011, 0 comments. Categories: Content Marketing, Organic Search, Social Media Marketing.

Signs You Are a Blog Comment Spammer

Blogs are great promotional tools. In addition to having lots of SEO benefits, they provide the blogger with an opportunity to share their opinions and make connections with others in the industry and potential clients or customers. Blogs are really the original social media.

The blog comment section allows readers to share their thoughts on the blog post and it promotes dialogue. Bloggers work hard to build a loyal readership and value their followers. If someone takes the time to comment, many bloggers...

By Nick Stamoulis, 28 July 2011, 0 comments. Categories: Content Marketing.

Sample B2B Content Marketing Strategy

Just about every business can benefit for incorporating a content marketing plan into their overall marketing strategy, but that is especially true for B2B companies. Good content is going to help position your company as an expert in your industry, help build you online brand presence, encourage consumer trust, drive traffic to your site and more. Step one is obviously to write great content.

This could be a webinar, an e-book, a whitepaper and more. Content isn’t just what’s on a webpage, it can be almost...

By Nick Stamoulis, 28 July 2011, 0 comments.

SEO and User Experience Have to Work Together

The overarching goal of SEO and SEM is to drive traffic to a company’s website. This can be done is various ways, but they all amount to creating numerous inbound pathways to various pages of the website. Correctly determining and implementing appropriate keywords throughout webpage content is one of the most important things a website owner can do to help promote their site.

However, when website owners start to focus on creating a website that is optimized only for the search engine crawlers,...

By Nick Stamoulis, 26 July 2011, 0 comments. Categories: Organic Search.

Website Development Mistakes to Avoid

Before developing an internet marketing strategy that may include tactics such as SEO, PPC, and social media, it’s important to have a strong website to market. After all, the goal of an internet marketing strategy is to increase targeted traffic to a website which should in turn result in increased sales, leads, and conversions.

Too often, companies over think the website. They want to include every little detail and confuse quality with quantity. The best websites are often simple in nature. They...

By Nick Stamoulis, 25 July 2011, 0 comments.

Social Media Timing Factors

Social media has forever changed the way businesses interact with their consumers. Social networks allow customers to express their opinions about a product or service in real time and broadcast it to their online network. Tweets and posts are shared around the world in a matter of seconds, putting your company’s name in front of an even bigger audience. Customers demand one-on-one interaction with brands, large and small, through social networks.

A well organized social media marketing campaign can...

By Nick Stamoulis, 25 July 2011, 0 comments. Categories: Social Media Marketing.

Content Overload: Is It Possible?

A big part of marketing yourself online is content distribution. Content marketing helps to build brand awareness, build a positive online reputation, generate sales and leads, and build links to improve SEO and visibility. Content is really anything that’s put out there on the web. It includes the content of your actual website, articles, press releases, blog posts, blog comments, videos, white papers, EBooks, webinars, email newsletters, and anything shared on social media (tweets, posts, comments,...

By Nick Stamoulis, 22 July 2011, 0 comments.