Don’t Let Your SEO Go the Way of the Space Program

For all intensive purposes, the US space program is done and over. After 135 missions over 30 years, the last shuttle launched and landed this past July. Some blame the program’s slow demise on cost, others site lack of interest from both the public and corporations who could have helped shoulder the expenses. Whatever the reason, it seems like the US is done with “the final frontier.” Sometimes your SEO might feel a little bit like a space mission. You’re heading off into the...

By Nick Stamoulis, 31 August 2011, 0 comments. Categories: Commerce, Organic Search, Search Marketing.

Do You Care If Google Has Your Information?

Simply put, Google stalks us. They use the information that we willingly give them to provide us with relevant search results, but also use that information for their own benefit by showing us ads that they hope that we will click on so that they can make some money.

Of course, Google doesn’t only stalk our searches, but stalks pretty much any Google feature that we use. Perhaps one of the most controversial is the fact that Google “reads” our emails in Gmail. If you have an email chain...

By Nick Stamoulis, 30 August 2011, 0 comments. Categories: Campaigns, Commerce, CRM, Data-driven marketing, Publishing, Search Marketing.

Why You Need to Listen to Your Social Network

When it comes to social media marketing, one of the few “must-dos” is to actually listen to your network. Social media is a conversation, not a soap box for your brand. No one wants to be talked at, whether it is in a face-to-face conversation or an online one. Social networking has taught your customers that they have a voice and a right for their opinions to be heard, and they are expecting you to listen. But paying attention to what your network is (or isn’t) saying shouldn’t be important to you just because SEO and...

By Nick Stamoulis, 30 August 2011, 0 comments. Categories: Branding, Campaigns, Commerce, Publishing, Social Media Marketing.

WordPress Design Factors to Consider

WordPress is a great blogging platform because it makes blogging that much easier. Creating quality blog posts is time consuming enough so it’s important to use a platform that makes the posting and monitoring process quick and painless. That’s why we use it here on this blog and over at Search Engine Optimization Journal. Once you decide that you’re going to use WordPress to build a blog or website, the next step is to figure out whether...

By Nick Stamoulis, 26 August 2011, 0 comments. Categories: Advertising Technology, Content Marketing, Social Media Marketing.

On Site Optimization Tip: Weigh Time vs. Return

SEO best practice dictates that a full-optimized site means every single page of that site (from homepage to individual product/service pages to the About Us page) has been properly optimized for SEO. This includes conducting keyword research, possibly rewriting the content, writing Meta tags and descriptions, customizing the URL, developing an internal linking structure and more. A smaller site could easily spend 40 hours or more optimizing itself. But what about a large site with 1,000, 10,000 or more...

By Nick Stamoulis, 26 August 2011, 0 comments. Categories: Organic Search.

Facebook Marketing Tips for SEO

We all know that Facebook is a great marketing tool because it allows businesses to interact with their customers on a daily basis. It’s a place to form relationships and share valuable content while building a brand in the ever important social space. Just because your Facebook Page is technically owned by Facebook, that doesn’t mean that you can’t do your best to optimize the Page just as you would optimize your own website. Remember, it’s important to always think about SEO when...

By Nick Stamoulis, 23 August 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

Do You Have the Right Video Marketing Priorities?

YouTube has made it very easy for anyone to create a video, upload it, and share it with others. Millions of people visit the site on a daily basis, which has resulted in numerous “YouTube sensations”: people featured in videos that have gone viral and achieved an astounding number of views in a short period of time.

Since it seems to happen fairly frequently businesses want to get in on the action. They think that if they create something crazy, funny, and attention grabbing it will result in a...

When It’s Time for Keyword Cleanup

One of the most important, if not the most important, parts of an SEO campaign is the keywords that are chosen. After all, they lay the foundation for all of the work that follows. Selected keywords are used in the meta tags, anchor text links, and throughout the content that is published on your own website and blog and on any other website that you submit content to.

They need to be spot on, or else you may find that you are attracting the wrong audience, or maybe you aren’t even attracting an...

By Nick Stamoulis, 19 August 2011, 0 comments. Categories: Organic Search.

5 reasons to Get Active on Social Networking Sites

Hopefully by now you know and accept the fact that social media is not going away. Having revolutionized the way we interact online, social media can be an incredibly useful tool for marketers and businesses. However, it’s not enough to just have the Facebook page or Twitter handle. Just existing on a social networking site isn’t worth much anymore, other than a few links to help build a link portfolio. If you really want to make social media work for your business, you have to get active!

Here are...

By Nick Stamoulis, 19 August 2011, 0 comments. Categories: Content Marketing, Organic Search, Social Media Marketing.

7 Reasons Why a Business Blog is Valuable

I am a huge fan of blogging (obviously so, seeing as how I have been writing for this one for the last four years) for numerous reasons. Content marketing is one of the most critical components of any web marketing campaign because it can be leveraged across all mediums. A blog post isn’t limited to existing solely on that blog. It can be shared on social networking sites, submitted to social bookmarking sites, used to develop your company newsletter and more.

Still not convinced? Here are 7 reasons a...

By Nick Stamoulis, 18 August 2011, 0 comments. Categories: Content Marketing, Social Media Marketing.

Will Outbound Link Building Help or Hurt Your Site?

When most SEO companies/experts/guides talk about link building, they are referring to the ongoing practice of developing links on 3rd party sites that point back towards your site. The goal is to create as many quality, diverse inbound links as possible to boost your trust factor in the eyes of the search engines. But off-site link building isn’t the only thing a site owner should be thinking about when they start their SEO campaign. You also have to decide on what kind of outbound links you want to create....

By Nick Stamoulis, 17 August 2011, 0 comments.

Is Your Internet Marketing Strategy Annoying?

Internet marketers sometimes think the more content, the better off they will be. They think that they need to pump it out by writing multiple blog posts and articles a day and then promote them in social media by tweeting and posting links to Facebook 50 times a day and sending out an email newsletter every other day.

Even if you’ve hired a great staff of writers and content marketers and the content is of good quality- is it even being viewed, or are people getting sick of seeing your name...

Often Forgotten OnSite SEO Must Haves

When it comes to optimizing your site, there are a lot of things to remember to do. You have to conduct keyword research on a page by page basis, optimize the content, write meta descriptions, include call-to-actions in the content, create unique URLS, developing an internal linking structure and much more. It’s often easy to forget one or two things from your SEO checklist when optimizing your site, especially if your site has hundreds (if not thousands) of pages.

Are you guilty of forgetting these...

By Nick Stamoulis, 17 August 2011, 0 comments. Categories: Organic Search.

Conducting Blog Research – SEO Video Tip

Blog commenting is an excellent form of link building for numerous reasons. However, the hardest part (and most time consuming) about blog commenting is actually finding good industry blogs to comment on. Here are a few tips to help guide your blog research so you can leave comments on blogs that are going to help your SEO.

Watch this week’s SEO video lesson here!

 

By Nick Stamoulis, 16 August 2011, 0 comments. Categories: Content Marketing, Organic Search, Social Media Marketing.

Social Media is the New Focus Group

Ten years ago if a company wanted consumer insight they’d set up a focus group and provide some incentive for a small group of people to sit in a room for a few hours and answer questions about a product, service, or brand. Along with surveys, it was one of the only ways to find out what actual customers are thinking. Well, social media has changed all of that. Businesses that have a social media presence are now provided with customer feedback on a daily basis and the primary difference is that the...

By Nick Stamoulis, 16 August 2011, 0 comments. Categories: Branding, Publishing, Social Media Marketing.

Monitor Your Online Reputation with Social Networking

One of the most important assets a company has is its online reputation. Your online reputation effects how customers view your company and brand, how much search engines “trust” your website and whether or not your company will be able to survive any negative attention. Monitoring what people are saying about your company online is a crucial component is maintaining your online reputation.

Social networking sites offer a bevy of information and online chatter about your brand. If you aren’t...

By Nick Stamoulis, 16 August 2011, 0 comments. Categories: Branding, Organic Search.

Keep Your Website the Center of Your Inbound Marketing

On more than one occasion I have come across a marketing blog post claiming that businesses should just do away with their company sites and turn their social networking profiles into final destination of all their inbound marketing efforts. For the record, I 100% disagree with this (and it’s not just because I am an SEO professional). While social media may be at the core of how we connect, communicate and grow online, a social profile cannot replace the value of a well optimized website. Your...

By Nick Stamoulis, 15 August 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

Use SEO with Your Trade Show Marketing

SEO is a form of online marketing and displaying at a trade show is considered offline marketing, so how the heck do you get any SEO benefit out of a trade show? Easy. It’s important to always have SEO on the brain when launching any marketing initiative, including offline marketing. The best SEO link building strategy integrates every aspect of your marketing, not just what you’re doing online. Trade shows, and really any event that you participate in or sponsor, can help with your link...

By Nick Stamoulis, 12 August 2011, 0 comments. Categories: Content Marketing, Organic Search, Social Media Marketing.

3 Common Link Building Mistakes

After optimizing your site for both visitors and the search engines (visitors first!), you have to create a diverse portfolio of one-way, incoming links to your site to help drive targeted traffic through. That’s where link building comes in. It may seem like a relatively simple process, but it is incredibly important that you take a strictly white hat approach to your link building. This means no link exchanges, link farms, cloaked text, spamming blogs and so forth. But did you know you could still be...

By Nick Stamoulis, 12 August 2011, 0 comments. Categories: Content Marketing, Organic Search, Social Media Marketing.

4 ways of thinking beyond Facebook and Twitter

Businesses are finally beginning to understand that they need to have a social media presence, but are still a little confused about where that presence should be. They see Facebook and Twitter all over the place and think, “Alright, that’s where I’ve gotta be too”. Facebook and Twitter are certainly the social media bigwigs and it makes sense for many companies to have a presence on these sites. But for many businesses, that’s not where social media involvement should end. ...

By Nick Stamoulis, 11 August 2011, 0 comments. Categories: Social Media Marketing.