What to Know About Google’s New Update

Last week Google announced another algorithm update, called the “page layout algorithm update”, which will target sites that have too many ads above the fold. Users find it frustrating when they click on a search result and then have a difficult time finding the actual content. Google wants to provide its users with the best possible experience and will now be penalizing sites in which the content is not prominent on the page.

By Nick Stamoulis, 25 January 2012, 0 comments. Categories: Advertising, Organic Search, Search Marketing.

Implement Social Media Guidelines First

Businesses that jump into social media without formulating a plan are setting themselves up to fail. There’s a lot to think about, and it shouldn’t be a “figure it out as we go” approach. Businesses need to decide what their social media strategy is going to look like. They need to decide which networks to be active on and what kind of content they are going to share. The right strategy is obviously different for every business, but what’s most important is that it be set up from the...

By Nick Stamoulis, 23 January 2012, 0 comments. Categories: Social Media Marketing.

How to Be a Better Business Blogger

With a newfound focus on social networking, business blogging seems to have lost some of the attention that it rightly deserves. Social networking is important for business today, but it should never replace blogging. A business blog that is part of a company website is valuable because for many reasons.

It allows website visitors to learn more about the strategies and philosophies of the business and establishes trust amongst target audience members. Business blogging also has search engine optimization...

By Nick Stamoulis, 18 January 2012, 0 comments. Categories: Content Marketing.

Are You Letting Your Analytics Drive You Crazy?

Website analytics can be a marketer’s best friend or worst enemy depending how much you let them dictate your day-to-day life. If you find yourself panicking over small changes, spending hours a day combing through page after page of data and making drastic SEO changes to your site based on a few days of analytics it’s time to stop letting your site’s analytics drive you crazy! Here are three ways to do just that:

Stop panicking over small dips in traffic. 

By Nick Stamoulis, 17 January 2012, 0 comments. Categories: Data-driven marketing, Organic Search, Search Marketing.

Don’t Focus on Rank to Measure SEO Success

So many potential SEO clients have one thing on their mind. They want their website to rank number one in the major search engines. What they don’t realize is that ranking can never be guaranteed, and any SEO company that does guarantee a number one spot is full of it.

Rank is important, in that you don’t want to be ranked 40th. Obviously you’d never be found. But when it comes to getting that coveted number one spot, it’s important not to worry so much about it. It will only drive you crazy....

By Nick Stamoulis, 12 January 2012, 0 comments. Categories: Organic Search.

4 Reasons to Be Active in Social Media

Social media is no longer “new” media. It’s been around awhile and the businesses that have embraced it from the start are way ahead of those that saw it as merely another fad that would eventually die out and are now struggling to catch up. Clearly, social media is here to stay and in fact has become a daily part of nearly everyone’s life.

Millions of people are active on at least one social networking site and many check in on their social profiles more than once a day. Obviously,...

By Nick Stamoulis, 12 January 2012, 0 comments. Categories: Social Media Marketing.

Link Building MUSTs

Developing a well optimized website is only half of the SEO battle. The next step is to implement an ongoing link building campaign to establish trust with the search engines and target audience members over time. In order to build a quality link portfolio you must:

 

 

 

 

 

 

Have a Diverse Approach There are plenty of...

By Nick Stamoulis, 10 January 2012, 0 comments. Categories: Organic Search.

What Are B2B Marketers Struggling With?

According to a recent study by MarketingProfs and the Content Marketing Institute , 41% of B2B marketers say “producing the kind of content that engages prospects and customers is their biggest content marketing challenge.” What’s even more interesting is that that 41% is a staggering increase of 14% from 2010 of B2B marketers that claimed to have the same problem. It seems like B2B...

By Nick Stamoulis, 06 January 2012, 0 comments. Categories: Content Marketing.

3 Ways Google Changed SEO in 2011

First, let’s set the record straight. Google changed SEO in many more than three ways in the past year. Google’s algorithm and policies are continually changing so it could even be safe to say that it changed SEO on a daily basis. Of course, some changes got a lot more attention than others, and rightly so.

These changes could be known as “game-changers”. Obviously they each received a lot of press and attention within the last 12 months. Let’s take a look.

By Nick Stamoulis, 02 January 2012, 0 comments. Categories: Organic Search, Search Marketing.

Legitimate Online Relationships Can’t Be Bought

The web has become a social place and businesses that aren’t focusing on building relationships with their stakeholders are missing out on a huge opportunity. The web has brought more accountability to businesses which are now much more transparent. A business that doesn’t share content or participate in discussions will be viewed less favorably than those that do.

Unfortunately, this focus on relationships and connections has led businesses to make some greedy decisions.

By Nick Stamoulis, 28 December 2011, 0 comments. Categories: Publishing.

Top 5 Reasons Your Blog is Useless

Business blogging can be extremely beneficial, but only if you are doing it properly. If you find yourself frustrated that you’ve invested time and money into your blog but aren’t seeing any kind of return, it’s likely that you are doing it wrong. A business blog is only as valuable as you make it. Before ditching your blog, check and see if you are guilty of any of the following:

By Nick Stamoulis, 24 December 2011, 0 comments. Categories: Content Marketing.

The Importance of Monitoring an Online Reputation

Nobody blindly hires a services company or purchases a product these days. Before spending any money consumers want to know who or what they are dealing with. So, what’s the first thing they do before doing business with your company? That’s right, they Google you.

If they see anything negative they will be hesitant to spend their money on your product or service. For this reason, businesses need to be proactive when it comes to their online reputation and hire an online reputation management...

By Nick Stamoulis, 16 December 2011, 0 comments. Categories: Branding, Organic Search.

How to Deal With a Cranky Commenter

We all know the importance of inbound marketing techniques and creating content that will educate target audience members. Blog posts, guest blog posts, articles, and video marketing can help build a brand and establish an individual or company as a thought leader in a particular industry.

Given that the Internet has become a social place, the majority of inbound marketing content serves to initiate a conversation in the comments section or on social media properties. While...

By Nick Stamoulis, 13 December 2011, 0 comments. Categories: Campaigns, Content Marketing, Publishing, Video & Audio Marketing.

Meta Tag Copywriting Guidelines

The first phase of an SEO campaign is on site optimization which involves incorporating keywords naturally into all necessary components of a website. One of these components is the website meta tags. While meta tag elements aren’t the ranking factors that they once were, it’s still SEO best practice to include them on every page of the site and optimize them using researched keywords that are unique to each page of content. Here are some tips for each of the meta tag elements:

By Nick Stamoulis, 13 December 2011, 0 comments. Categories: Organic Search.

Stagger Social Posts for Maximum Exposure

There is a right way and a wrong way to use social media for business. Unfortunately too many companies think that “doing social media” means creating profiles on the big networks, and posting a few links whenever they feel like it. That is the wrong way.

If you want to use social media correctly to build a brand, communicate with target audience members, and improve SEO efforts, it’s necessary to have a strategy and goals in place.

One important goal should be to get your social...

By Nick Stamoulis, 08 December 2011, 0 comments. Categories: Social Media Marketing.

5 Reasons Why You Shouldn’t Blog

There are many reasons to blog. A business blog can help build a brand, provides an outlet to communicate with target audience members, establishes a company as a thought leader and expert in a given industry, and improves SEO efforts. Seems great, right? As we know, nothing great ever comes easily and for that reason not every business is ready to start a blog.

If any of the following sound familiar, you aren’t ready:

By Nick Stamoulis, 30 November 2011, 0 comments. Categories: Content Marketing.

Top 5 Video Marketing Myths

If you aren’t using video to improve your brand visibility online and boost your SEO efforts, you should be. Every business has a website and is fighting for a prominent search engine presence, but there aren’t nearly as many businesses fighting for a YouTube presence.

That means that creating and posting videos provides you with more opportunities to target specific keywords. Many businesses are hesitant to create videos. Hopefully by clearing up some video marketing myths, you will feel more confident and...

By Nick Stamoulis, 21 November 2011, 0 comments. Categories: Content Marketing, Video & Audio Marketing.

Encrypted Search and What It Means for SEO

Not too long ago Google made an announcement that they would be making search more secure. It will begin sending users that are signed in to their Google account to a secure version of the site when they perform a search. Since search is becoming more and more customized the purpose of this change is to protect personalized search results for users.

While this seems like a...

By Nick Stamoulis, 16 November 2011, 0 comments. Categories: Organic Search, Search Marketing.

Cyber Monday SEO Tips

It’s almost that time of year again and retailers are getting ready for an influx of holiday business. While brick and mortar stores are preparing for Black Friday, E-Commerce businesses have their sights set on what has become known as Cyber Monday.

Now, if you are a follower of this blog or know anything at all about SEO, you know that SEO is...

By Nick Stamoulis, 14 November 2011, 0 comments. Categories: Organic Search, Social Media Marketing.