Josh Dreller, director of marketing research at Kenshoo on PPC, analytics and Bing

Recently I had the chance to interview SEM expert Josh Dreller. Josh has earned platform certification from Google Adwords, AdGooroo, Google Analytics, and Microsoft adCenter. Currently, Josh serves as director of marketing research for Kenshoo, the leading provider of bid management software. Josh also contributes regularly for iMedia Connection and SearchEngineLand.com and routinely attends and speaks at industry conferences...

By Nick Stamoulis, 09 August 2013, 0 comments. Categories: Advertising Technology, Campaigns, Data-driven marketing, Organic Search.

Is a tweeted link as valuable as a regular link?

While we may not know for certain how much weight a tweeted link carries with it in the search algorithm, there is more than enough evidence to suggest that social signals due influence your organic search presence in one way or another. And in the wake of the Google Penguin updates is link building on the way out?

Here’s what Julie Joyce of Link Fish Media had to say,

"I don’t see any evidence that suggests that a tweeted link counts as much as an actual text link....

By Nick Stamoulis, 06 August 2013, 0 comments. Categories: Organic Search, Social Media Marketing.

What are the items to measure after one year of SEO?

The goal of an SEO campaign is to improve a search engine presence as well as the number of relevant visitors to the website over the long term. Due to the complexities of the search engine algorithms and the number of websites that are competing for target audience member attention, it’s nearly impossible to see results within the first few months of a campaign. However, after a year of ongoing content optimization and publication, link building, and social media there should be some traction if the campaign...

By Nick Stamoulis, 02 August 2013, 0 comments. Categories: Data-driven marketing, Organic Search.

Why B2B content should promote thought leadership

B2B decision makers spend time doing research online. In order to stand out above the rest of your competition and get noticed, it’s important to invest in content marketing. Content is what helps fuel SEO and social media strategies. Without content, it’s difficult to find success online today. Many B2B marketers understand this concept, yet are still creating the wrong kind of content.

By Nick Stamoulis, 20 June 2012, 0 comments. Categories: Campaigns, Content Marketing.

Link exchanges: bad for SEO and usability

The search engines use links (along with a multitude of other factors) to help determine a site’s reputation.

Since Google has the ability to crawl the entire web as needed, the search giant knows exactly how many links a website has, where they are coming from, what other sites those sources link to, what “neighborhood” links are...

By Nick Stamoulis, 13 June 2012, 0 comments. Categories: Organic Search, Search Marketing.

Is a paid blog review worth it?

I’m on the fence about paid blog reviews. I think one every now and again is a great way to get valuable inbound links, generate new visitors to your site, build your online brand presence and more, but you have to be careful to not rely too heavily on paid reviews.

If you are thinking about paying for a blog review, it’s important that you pick a blog that will actually help your brand.

Here are five things to look at when considering a paid blog review:

By Nick Stamoulis, 06 June 2012, 0 comments. Categories: Advertising, Content Marketing.

5 tips to improve blog conversion rate

What is the point of having a business blog?

Well, there are many reasons to have a business blog. It can help boost SEO efforts, fuel a social media strategy, and help a business establish itself as a trusted thought leader in a particular niche.

Just getting someone to visit your blog is important, but ultimately you want that person to not only become a regular visitor, but also to take some kind of action when they visit the blog. You want them to convert. Here are five tips to improve the conversion rate...

By Nick Stamoulis, 22 May 2012, 0 comments. Categories: Campaigns, Content Marketing, Social Media Marketing.

How often should I check analytics?

Every business today should have a website, but just setting up a website really isn’t good enough. If you’re going to invest in website design and hosting, it’s important to monitor the success of the website in order to look for ways to improve it.

That’s why it’s necessary to set up a Google Analytics account.

Google Analytics is a free tool...

By Nick Stamoulis, 17 May 2012, 0 comments. Categories: Commerce, Data-driven marketing, Search Marketing.

Don’t Judge Your Social Success From One Update

When it comes to social media marketing, it’s easy to lose the forest for the trees. We get so hung up on the daily numbers (how many times this piece of content is shared, how many people Liked our Facebook page, how many reTweets this link got), that we lost sight of the bigger picture.

I’ve heard it from many site owners — “Well I posted this update to Facebook and nothing happened, so I don’t think social media marketing will work for my business.” When it comes to...

By Nick Stamoulis, 10 May 2012, 0 comments. Categories: Advertising Technology, Social Media Marketing.

Why is Internal Linking Important?

The search engines don’t rank websites as a whole in the SERPs; they rank individual pages. For most site owners, their homepage is going to get the lion’s share of traffic and inbound links, but that doesn’t mean that deeper internal pages can’t also be useful from an SEO standpoint.

However, in order for those internal pages to effectively compete in the search results they need their own (albeit smaller) link portfolio and search engine trust. That’s where internal linking...

By Nick Stamoulis, 08 May 2012, 0 comments. Categories: Content Marketing, Organic Search.

Ways to Ruin the User Experience on Your Site

Great SEO cannot save a bad website, no matter how strong off an offsite link building campaign you invest in. If your site doesn’t have a good user experience, you’ll never see the increase in conversions you were hoping for, even if your traffic does improve.

Here are 5 ways your site might be ruining the user experience for your visitors:

1. No contact information. While having a “Contact Us” form is great, you really should list your full address, phone number, fax number...

By Nick Stamoulis, 02 May 2012, 0 comments. Categories: Organic Search.

You Don’t Own Your Social Profiles

Every now and then I come across a blog post or article recommending that website owner ditch their company website in favor of their Facebook profile page. The argument is that Facebook is really the driving force behind your consumers’ online actions, so why waste your time on a website when your audience is always hanging out on social networks?

While having a Facebook, Twitter, LinkedIn (for B2B businesses) and Google+ account is incredibly important, site owners can’t rely on their social...

By Nick Stamoulis, 23 April 2012, 0 comments. Categories: Social Media Marketing.

What is a Newsworthy Press Release Topic?

Online PR is a great addition to any link building campaign. Much like blog posts or articles, individual online press releases can rank in the search engines, increasing your overall online brand presence for both branded and non-branded keywords. When published through a trusted and paid distribution site, online press releases become a valuable source of inbound links and help round out your link portfolio.

I always recommend that site owners stick to 1 or 2 press releases...

By Nick Stamoulis, 16 April 2012, 0 comments.

Push versus Pull Marketing: Is Your Company Using Both Strategies?

This is a guest post by Amanda DiSilvestro of Business.com

Lately the buzz seems to be surrounding the term “pull marketing.” Because this term is becoming so popular, the term “push” marketing has also been brought to the surface. Push marketing is supposedly an approach that most marketing departments have been using in the past, while pull marketing is the latest and greatest. If you don’t know whether you are pushing or pulling your customers, consider some of the major differences...

By Nick Stamoulis, 12 April 2012, 0 comments. Categories: Advertising, Content Marketing, Social Media Marketing.

Should Your Blog Include Paid Reviews?

It takes a while to build up a business blog. You need to spend time developing it, brainstorming topics, writing great content, monitoring comments, etc. The work that goes into a blog never really ends as long as you want to keep your audience coming back for more. If you’ve taken the time to establish a blog that gets a respectable amount of traffic, you may decide that you want to start monetizing it.

By Nick Stamoulis, 04 April 2012, 1 comment. Categories: Content Marketing.

Can Too Many Pages Hurt Your SEO?

Search engine optimization is about improving the search engine and overall web presence of a website, but not just the website as a whole. A good SEO campaign will improve the search engine and web presence of each individual page of a website. So, does that mean that there is a specific number of pages that a business website should have for SEO purposes? Is it possible to have too many and can that hurt your SEO? It depends.

By Nick Stamoulis, 14 March 2012, 0 comments. Categories: Organic Search.

Potential SEO Client Do Not’s

This is a little rant type venting post for fellow SEO professionals. I recently wrote a blog post at the Search Engine Journal about my favorite worst SEO leads, this is an expansion on this topic a bit.

The following is a list of recommendations for people looking for an SEO firm of things NOT to do:

Don’t go looking for free advice. Would you ever go to a new doctor and have your first question be, “Do you...

By Nick Stamoulis, 07 March 2012, 0 comments. Categories: Organic Search.

3 Blog Commenting Etiquette Tips

Blog commenting is an incredibly important component of any link building campaign. By commenting on relevant industry blogs that target the same audience as your company you are not only improving and diversifying your link portfolio, you are also building brand name recognition and establishing your brand as an industry authority.

Reading industry blogs can also help you find more topics to fuel your own

By Nick Stamoulis, 29 February 2012, 0 comments. Categories: Content Marketing, Organic Search.

Site Owners Still Responsible for Outsourced SEO

I have dealt with plenty of SEO consulting and full-service SEO clients in my 13 year career that want to hand their site’s SEO off to my company and forget about it entirely—unfortunately a great SEO campaign is going to need input from the website owner, not just the expertise of the SEO provider. At the end of the day, website owners can never completely wash their hands of SEO, even if they do outsource it to a white hat SEO firm....

By Nick Stamoulis, 27 February 2012, 1 comment. Categories: Organic Search.

How Becoming a Thought Leader Helps SEO

The Internet is a competitive place for businesses within any industry. People turn to the Internet, and more specifically to the search engines, every day to find information about products or services. If you want to stand out, you need to establish your business as a thought leader in your industry by creating content like blog posts, social media posts, articles, press releases, white papers, E-books, guides, etc. Not only will this content help to build trust amongst target audience members, but it will...

By Nick Stamoulis, 23 February 2012, 0 comments. Categories: Organic Search.