How to Optimize Your Facebook Page for SEO

There is no denying that Facebook is the 800 pound gorilla of social media marketing. A reported 600 million people visit Facebook every month! Regardless of your product niche, chances are at least a handful of your target audience uses Facebook to varying degrees. Creating a Facebook page for your company is a great way to connect with your customers, but don’t let it stop there. Your Facebook profile can rank in the search engines right alongside your website, so don’t forget to optimize it for...

By Nick Stamoulis, 17 June 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

SEO Blog Posts to Read for June 16, 2011

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! How to Write Copy for Social Media There is a dividing line between writing in the voice of the brand and writing in the voice of the customer. This post includes a graphic that explains five ways you can deliver on...

By Nick Stamoulis, 16 June 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

SEO is Never Done

One of the hardest things to get my clients to fully embrace is that SEO is a long-term, ongoing process. It’s a marathon, not a sprint! Your link building activities build upon themselves to help increase your brand presence online, your trust factor with the search engines and your overall online success.

You shouldn’t quit your SEO activities just because it looks like your goals are being accomplished. It’s not unusual for a site to slip backwards once they stop their SEO. Just because...

By Nick Stamoulis, 16 June 2011, 0 comments. Categories: Organic Search.

Blog Commenting: Think Beyond the Link

Link building is an important part of SEO since websites that have lots of relevant inbound links are viewed favorably by the search engines. Blog commenting has become a popular link building strategy since it’s relatively easy to do. Research authority blogs in your industry, read the blog posts, and submit a comment that links to your website or blog. That’s it, right? Well, not really. In order to get the most out of your comments you need to realize that blog commenting has many more benefits than...

By Nick Stamoulis, 15 June 2011, 0 comments.

Tips for Determining Your SEM Budget

When the economy took a turn for the worse, companies learned quickly they had to tighten their purse strings. Budgets were slashed in an effort to just maintain some semblance of a profit margin. Many people found themselves defending their positions within a company in order to survive round after round of layoffs. When times are tough, penny pinching becomes a way of life.

Not to say that the economy has fully recovered, but there are signs that a recovery, albeit a slow one, is on its way.

By Nick Stamoulis, 15 June 2011, 0 comments.

The SEO Puzzle: Do You Have the Pieces?

SEO is like a puzzle. Without all of the necessary pieces located in the right place and doing their job, it just doesn’t work. Sometimes SEO can be challenging and frustrating to piece together to figure out what works and what doesn’t. But, like putting together a puzzle, when it all comes together you will feel a sense of accomplishment. Not to mention, you’ll improve your web presence and increase traffic and visitors to your website. SEO is a puzzle that’s worth the time...

By Nick Stamoulis, 14 June 2011, 0 comments. Categories: Organic Search.

Tips for Conducting a Link Audit

A link audit is the first step in developing any link building strategy. Before you can start doing any new link building, you need to have a clear picture of what has been done. Even if you have never engaged in any intentional link building before now, chances are you still have some amount of one-way links pointing to your site. These natural links develop over time as other sites link to your. A blog review of one of your products, for instance. Or an article quoting your VP of Marketing from an interview...

By Nick Stamoulis, 14 June 2011, 0 comments. Categories: Organic Search.

B2B Article Marketing is About Quality

There are numerous link building strategies to choose from when implementing an SEO campaign. The best campaigns are diverse and include a variety of links from many sources. A popular SEO and marketing strategy for many B2B companies was to write helpful articles and submit them to article and document sharing websites. Often, companies would submit the same article to numerous sites. The thought was that submitting the same content to multiple sites would increase the chances of a target audience member...

By Nick Stamoulis, 13 June 2011, 0 comments. Categories: Organic Search.

How to Localize Your Keyword Research

Keyword research is undoubtedly one of the most important components of SEO. Forming the basis for your on-site optimization, keyword research will eventually determine who can find your website. Missing out on important keywords means you’ll be losing targeted traffic. The less traffic you have coming to your site, the lower your chances of conversion. Most keyword research tools are going to provide you with national search volume information. But let’s say you own a small business, like an...

By Nick Stamoulis, 13 June 2011, 0 comments. Categories: Organic Search.

Social Media Timing Factors to Consider

One of the great things about using social media for marketing is that we have complete control over the message, including when it is sent. TV and radio advertising allows you to buy air time during a specific program, but it rarely allows you to determine the very minute when your ad will go live. It’s also much more expensive to purchase airtime during high volume periods, such as during TV prime time or radio morning drive hours.

The cost of using social media (mostly man hours) doesn’t...

By Nick Stamoulis, 10 June 2011, 0 comments. Categories: Social Media Marketing.

30,000 Followers Won’t Pay the Bills

Social media has earned a lot of attention in the past year for being the latest “must-have” of any integrated marketing campaign. While social media marketing is extremely valuable and can be tailored to work for almost any company in any industry, it is not the magic bullet that some businesses seem to think it is. Having a strong social presence is just one part of a well-rounded marketing strategy. If you’re focusing the majority of your efforts and budget on social media marketing, you...

By Nick Stamoulis, 10 June 2011, 0 comments. Categories: Publishing, Social Media Marketing.

Blog Posts to Read for June 9, 2011

Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! 3 Keys to Creating Social Media Content That Converts According to a recent study, the top B2B marketing priority for 2011 is lead generation. This post provides tips for creating social media content that converts....

By Nick Stamoulis, 09 June 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

Social Networking Beyond the Big 3

Facebook. Twitter. LinkedIn. If you’re involved in online marketing at all, you know that the web has become a social place. It’s all about sharing and these sites have made it quite easy to do so. While it can be beneficial for many companies to utilize these sites and have an active presence, these sites are not the “be all end all” of social media.

By Nick Stamoulis, 09 June 2011, 0 comments. Categories: Social Media Marketing.

Preparing for Your SEO Consultation

Maybe you’re looking to handle the SEO for your website in-house, but none of your current employees (including you) have any real background in SEO. Since you may not have the available budget to commit to hiring an SEO agency full-time, you decide to start with an SEO consultant and see what you can learn. If that’s the course of action you decide to take, then you need to make sure you are prepared for your SEO consultation....

By Nick Stamoulis, 09 June 2011, 0 comments. Categories: Organic Search.

SEO Checklist for Re Designing a B2B Website

A B2B website is the foundation of the entire online marketing strategy of a B2B company. Every marketing initiative directs visitors to the website and it’s an important lead generation tool. Therefore, the look of the site is very important. It should be professional looking, have clean navigation, be easy to use, have call to actions strategically placed, and provide any information that a visitor might want. In a competitive industry, a B2B company needs to stay relevant and the website needs to...

By Nick Stamoulis, 08 June 2011, 0 comments. Categories: Organic Search.

What is Inbound Marketing?

According to Wikipedia (which we all know is the most trusted source for college students everywhere), inbound marketing is defined as “…a marketing strategy that focuses on getting found by customers.” Instead of outbound marketing that incorporates traditional forms of marketing like newspaper or television advertising where a company is reaching out to the consumer, inbound marketing is all about getting the customer to come to you. The term “inbound marketing” is relatively new jargon and...

By Nick Stamoulis, 08 June 2011, 0 comments. Categories: Organic Search, Social Media Marketing.

Video Lesson – Creating Online PR for SEO Link Building

Online PR is no substitute for offline PR, but it is an important part of online marketing and SEO. Your company has plenty of newsworthy topics that can make great press releases. Online press releases are also a great place for targeting various keywords as anchor text and creating inbound links to different pages of your site. The most important thing to remember when it comes to online PR is that it has to be a newsworthy topic!

Watch this week’s SEO video lesson here!

 

By Nick Stamoulis, 07 June 2011, 0 comments. Categories: Organic Search.

Why an SEO Client Needs to be a Team Player

The relationship between an SEO agency or consultant and a client needs to be viewed as a partnership. An SEO client can’t sign a contract and then disappear for 6 months. It doesn’t work like that. It’s important for the client to communicate with the SEO specialist on a regular basis and at least once a month. The client plays a vital role in the development and execution of an SEO campaign and needs to be involved throughout the process in order to generate the best results. Why, you...

By Nick Stamoulis, 07 June 2011, 0 comments. Categories: Organic Search.