How to ensure your email campaign grabs your customers’ attention

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In today’s mobile world, email is still one of the most, if not ‘the’ most effective forms of marketing. With the ability to access emails almost anytime and anywhere, marketers have the opportunity to reveal their products to the public on a much larger scale.

However, people can be apathetic towards a large chunk of the sponsored or branded emails they receive. In order to overcome a potential client’s indifference, one must be creative and relevant. New and...

By Kym Reynolds, 31 January 2017, 0 comments. Categories: Customer Experience, Email marketing, Mobile Marketing.

Why personalisation is still the key to effective cross-channel digital marketing

We know personalisation is the buzzword of the moment. The term is everywhere, discussed by everyone as the saviour of our modern email marketing times.

It is also in danger of becoming ubiquitous – the industrialisation of what should simply be a personal and unique real-time connection with a consumer. But when it is done properly, personalisation is a truly beautiful thing. Personalization is the canvas, where email and web preferences paint a consumer’s unique picture.

The current average...

By Kym Reynolds, 21 December 2016, 1 comment. Categories: Personalised Marketing.

Why cross-channel is the future of email marketing

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Customers are engaging with your brand across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets; but regardless of how they engage, they expect a customised, personalised, and consistent experience.

The modern marketer must be able to drive contextually relevant customer experiences to understand a customer’s behaviour across channels and action these immediately. It’s no longer good enough to simply send a one-off message...

By Kym Reynolds, 25 July 2016, 1 comment. Categories: Email marketing.

Why you should be analysing your customer data

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Your customers are engaging with your business across an increasing number of touch points – websites, social media, in-store, mobile and tablets. But regardless of how they engage, they expect a customised, personalised, and consistent experience.

This expectation continues to be a challenge for businesses, which have to manipulate enormous amounts of data to try to understand how to effectively engage each individual.

The importance of data 

In this landscape, data needs to be...

By Kym Reynolds, 06 May 2016, 0 comments. Categories: Big Data.

How to give your email marketing campaigns a boost with personalisation

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We’ve seen all the surveys, we’ve read all the whitepapers, and we’re all very aware that simply adding a bit of analytics and personalisation to our email marketing campaigns can improve their effectiveness by as much as 100%. But how do we go about doing it in real-time, without making wholesale changes to our marketing systems? Here are some easy steps to take that can deliver a huge leap in email marketing performance and doesn’t take a lot of investment.

Add real-time...