Big Data: Developing a 360 degree marketing plan

The face of marketing has completely changed over the past decade, shifting from simply broadcasting products and services to the world, to concentrating on inbound marketing solutions - with a focus on creating the relevant information to attract and retain customers.

In today's digital world, effective marketing plans need to be holistic and integrated online - a clever mix of SEO and social media - whilst still incorporating existing offline communications channels such as TV, radio and print, to create a...

By Alastair Kane, 02 May 2013, 0 comments. Categories: Organic Search.