Six tips for creating and maintaining your emailing list

Email marketing can be a bit tricky sometimes. While it is a very effective way of communicating with your audience and boosting your conversion, there are also many pitfalls to avoid. Having an up to date and clean database is key if you don’t want to step in a  spam trap, send unsolicited emails or make other mistakes that ruin your email reputation. Six tips that help you create an emailing list with relevant opt ins only, and to make sure it stays that...

By Michael Linthorst, 27 May 2013, 0 comments. Categories: Email marketing, Publishing.

How to improve your email call-to-actions

A call-to-action (CTA) in an email campaign is meant to trigger a direct reaction from its recipients. Even the littlest changes in a CTA can have the biggest effect. What is the best CTA for your emailings?

The right position

The position you place a CTA in your email is very important for increasing your click-through-rates. Make sure it stands out compared to the other content in your email, like text and...

By Michael Linthorst, 14 May 2013, 0 comments. Categories: Email marketing.

5 email marketing pitfalls to avoid

As with all things in life, in email marketing there are a lot of things you can learn from the mistakes you made. Even better though, is to learn from other people’s mistakes.

Here are five email marketing mistakes other people already made, so you don’t have to:

1. Sending emails with a vague ‘from’ address

Your recipients are swamped in emails every day, many of them being tossed in the trashcan without so much as even getting a glance.

People have grown to become vigilant when it...

By Michael Linthorst, 30 April 2013, 0 comments. Categories: Branding, Email marketing.

Four tips for spring cleaning your emailing list

Erroneous email addresses in your emailing list can be disastrous for your email reputation. After all, invalid email addresses cause a high bounce rate, and in some cases are used as spam traps. That’s why you should always take precautions to prevent them from ending up in your database.

Do you fear the damage might already be done? In that case it’s important to spring clean your send list as quickly as possible. ...

By Michael Linthorst, 22 April 2013, 0 comments. Categories: Email marketing.