Why content marketing wins on mobile

For traditional advertisers, mobile is a bit of a head-scratcher. Display advertising is in decline generally, but with the restricted screen real estate on mobile devices, there's not a lot of space for advertising.

Forms of advertising that rely on spatial dimensions, like banner ads, are not well suited to mobile platforms. Temporal advertising is more successful. That is, advertising that takes advantage of a viewer's time, using the whole of the mobile display. Examples include interstitial ads in text (as seen in...

By Daniel Page, 11 March 2013, 0 comments. Categories: Campaigns, Organic Search.