How do consumers research and purchase your products?

60% of consumers in both the UK and USA conduct the majority of their research on the internet before making a purchase, according to the Consumer Barometer tool.

Taken at first glance, these findings – the data for which has been compiled by TNS, the IAB and Google – simply demonstrate the increasing importance of the multi-channel.

Dig a little deeper, however, and they reveal that not only are consumers using the...

By Tony Heyworth, 18 February 2013, 0 comments.