55% of mobile search conversions happen within one hour

The growth and use of mobile technology around the world is dramatically increasing, therefore it is critical that businesses understand not only why user’s mobile conversions are happening, but also how and where.

With this in mind, Google teamed up with Nielsen to analyse over 600 mobile searches and their actions. The study drew precise and measurable connections between mobile searches and online and offline conversions, turning up some interesting findings.

The...

By Karl Young, 21 March 2013, 0 comments.