Why Google’s Content Experiments API is part of the larger plan

Many marketers who want to perform split or multivariate tests have little to no budget for it. That’s the nature of the space - companies are always looking to do more with less. So when Google shut down Google Website Optimizer and launched Content Experiments inside Google Analytics, many in the space were rightly concerned. The relatively full-featured tool was going away, replaced by a competent, but lacking, replacement.
The move drew considerable ire, and left many marketers...

By , 12 June 2013, 0 comments. Categories: Data-driven marketing, Organic Search, Search Marketing.