One-to-one Real Time personalisation, right here, right now
Relevance is a word much used in marketing circles, dare I say overly so in recent years. The message which is of relevance, engaging and effective will truly resonate with readers as opposed to those that are generic and un-targeted.
The value of relevant messaging is not rocket science and neither is the actual execution of one-to-one real-time personalisation. Yet there is still confusion surrounding how real-time but relevant messages can be delivered to individuals.
The main necessity when it comes to...