The year of video and data: Why mobile video is the route to follow

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In the last few years, when asked to provide predictions for the year ahead, marketers have tended to lazily offer up one word on a consistent basis: mobile.

If you have followed the advertising industry during this time, you would be forgiven for thinking that the past five years were all the ‘year of mobile’. In reality however, aside from all this bluster, mobile has been here to stay for a while. So it’s about time brands consolidated and consider how to really...

By Will Proops, 01 February 2016, 0 comments. Categories: Branding, Mobile Marketing, Video & Audio Marketing.

Keeping the tags on: Analysing programmatic advertising in 2016

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Over the past few years, you’ll probably have heard the same message a lot: ‘next year is the year programmatic becomes mainstream’. But we’re firmly past that stage now – programmatic is here, and it’s here to stay. In fact, eMarketer estimates automated ads will account for nearly 60% of the UK’s digital display market in...

By Will Proops, 23 December 2015, 0 comments. Categories: Advertising, Advertising Technology, Programmatic.