Content marketing: How do you get value from it in email marketing?


I’m sure you have heard the term, but what is ‘content marketing’ and how should you deploy this in your email marketing programmes today?

Well, let’s start first with the definition – I think that the Content Marketing Institute has defined this well:

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and...

By Stuart James, 01 December 2015, 0 comments. Categories: Content Marketing, Email marketing.