Add a QR just because you can? Think twice!

We’re seeing a rising demand for QR codes coming from our customers. And rightly so, given the ever growing numbers of smartphone users, even in this country with overpriced mobile data plans. And since we offer automated solutions for PURLs (personalized URL’s) and QR that demand is quite logical. But that does not mean adding a QR code is always a good idea.

Late last week, one of our customers made an urgent request for a QR code to be added on a publication. The URL to be encoded was their public website....

By Philippe Cardyn, 27 September 2011, 0 comments. Categories: Advertising, Campaigns.