Do these 10 skills make up the “perfect” SEO Manager?

Last year I promised to dig more into Bubble’s vast wealth of digital job data to try and pin down the latest digital recruitment trends and identify exactly what employers are looking for when recruiting in the digital space… but as avid readers of this blog will know, I’ve not really produced as many blogs as I’d have liked on the topic.

Today I thought I’d change that and shine the spotlight on what employers are looking for when recruiting for a particular candidate – and with

By Amy Edwards, 24 April 2014, 0 comments. Categories: Commerce, Organic Search.

Google penalises guest blog network MyBlogGuest

By Amy@BubbleJobs

It’s no secret that guest blogging has been on shaky ground for a while now. I first blogged about the potential risks of guest blogging back in July last year and since then, Google has only been getting more and more vocal about how careful you have to be when guest blogging – last year urging SEOs to no=follow any backlinks in guest blogs – and more recently, warning that

By Amy Edwards, 21 March 2014, 1 comment. Categories: Content Marketing, Organic Search, Search Marketing.

Is Halifax the latest brand to be caught out by Google?

By Amy@BubbleJobs

It’s safe to say that in terms of SEO and manual penalties, 2014 is definitely proving to be an interesting year. A few weeks ago I blogged about Expedia’s massive manual penalty from the Big G – and this week it looks like yet another brand has been caught out for using less than white-hat link building techniques. I am of course talking about Halifax.

News first broke of Halifax’s suspected penalty last week (as far...

By Amy Edwards, 12 February 2014, 0 comments. Categories: Branding, Campaigns, Organic Search, Search Marketing.

Has Expedia been whacked with an unnatural links penalty?

By Amy@BubbleJobs

Apart from a few guest blogging comments from Matt Cutts and an actual apology from Google (yes, really!) over the Google Maps/hotel listing fiasco, things have been a quiet in the SEO industry as of late… but that all changed yesterday with an announcement that one of the biggest names in the travel industry may have been whacked with a pretty hefty unnatural links penalty.

An

By Amy Edwards, 22 January 2014, 0 comments. Categories: Campaigns, Organic Search, Search Marketing.

Top 10 myths associated with working in the digital industry

Just like any other industry, when it comes to working in the digital sector, it’s fair to say that there are more than a couple of misconceptions and myths circulating about the roles available and the work involved.

Now, I don’t know whether it’s because it’s still classed as a fairly “new” industry or the fact it’s just a little bit mysterious, but somehow, somewhere some pretty silly misconceptions have been formed – and I’m sure I’m not alone in...

By Amy Edwards, 17 December 2013, 0 comments. Categories: Organic Search.

Does your business need a .london domain?

By Amy@BubbleJobs

This weekend came the announcement that no one had been expecting – the news that from summer 2014, .london domains would be available to purchase for companies, individuals and organisations based in the capital.

According to various reports, registrations for the new domains will open around spring time, with the domains set to go live a few months later. The news comes just a few months after the Internet Corporation for Assigned Names and Numbers approved a similar top level...

By Amy Edwards, 19 November 2013, 2 comments. Categories: Advertising Technology, Campaigns.

Is Google+ Restricted Communities the next Yammer?

By Amy@BubbleJobs

It’s fair to say Google has been pretty busy with its social network recently. From vanity URLs to cool photo tools and apps, the search giant has been putting a lot of time and effort into improving Google+ recently – and last week was no different.

On Tuesday, Google announced it’s next bid to get its finger into the enterprise social network pie – ‘Restricted...

By Amy Edwards, 11 November 2013, 0 comments. Categories: Search Marketing, Social Media Marketing.

Is coding the new currency of the digital industry?

By Amy@BubbleJobsWorking for a digital jobs board, it’s fair to say we’re better placed than many to spot the next digital trend and over the last twelve months or so, we’ve definitely spotted one clear trend that’s been pretty consistent right across the board – the need for strong digital coding skills across a range of roles.

Gone are the days when coding skills were the exclusive property of web developers and software engineers. In 2013, coding is everyone’s business,...

By Amy Edwards, 15 October 2013, 2 comments.

Google Hummingbird: What do we know?

By Amy@BubbleJobsLast week came the news that no one had been expecting: Google had completely replaced its existing algorithm with a brand-spanking new one a month ago. The Big G made the announcement a day before its fifteenth birthday and needless to say, the SEO industry has been busy speculating about the change ever since.

Nearly a week in, I thought it was about time we looked at what we know so far about the shiny new Hummingbird algorithm – and what it might mean for the industry moving...

By Amy Edwards, 03 October 2013, 1 comment. Categories: Organic Search, Search Marketing.

Are we in the middle of the latest Google update?

By Amy@BubbleJobsJust like anyone else working in SEO these days, part of my job consists of keeping an eye on our rankings for particular keywords and the rankings of our some of our biggest competitors. Now, with things like personalisation and local results, these days that’s definitely easier said than done… but more often than not, it is possible to get a good idea of your progress and overall position and, apart from the normal shuffle, things have been pretty steady-ish in the SERPs for a while...

By Amy Edwards, 03 September 2013, 0 comments. Categories: Organic Search, Search Marketing, Social Media Marketing.

Why it’s about time you jumped on the Schema bandwagon

By Amy@BubbleJobsIf you’ve got a website, you might think you’ve got the on-page SEO sussed. You’ve spent ages doing keyword research, you’ve carefully tweaked your H1s and title tags, you’ve been sure to make the most of every last character in your metadescription and you’ve expertly handwritten countless landing pages… now you can relax, kick back and do a bit of off-page activity to reinforce all your hard work… after all, you’ve got everything covered,...

By Amy Edwards, 29 August 2013, 0 comments. Categories: Organic Search, Search Marketing.

Twitter fake tweets backlash: Do you own your online identity?

It hasn't been a great week for Twitter - they've barely been out of the news.Unless you’ve been living under a rock, you will have noticed that women’s campaigner Caroline Criado-Perez has been in the papers over threatening and abusive tweets she received following a successful campaign to have Jane Austen’s face on a bank note.

But the social networking site was in hot water last week as well for a controversial gaff where they faked tweets from real users for a mock-up promotion of a new...

By Amy Edwards, 30 July 2013, 0 comments. Categories: Branding, Social Media Marketing.

SEO and social media: Why the war?

By Amy@BubbleJobsHere at Bubble, we think a bit of competition and rivalry is healthy across different sectors and departments… and it’s fair to say that rivalry is definitely alive and well in the digital sector in 2013. Now, while old-school debates like the historic SEO/PPC argument continue to rage, new ones are sparking up all the time as brands fight to find the best strategy for their online marketing efforts.

The flavour of the week in the digital rivalry stakes? It has to...

By Amy Edwards, 26 July 2013, 1 comment. Categories: Commerce, Organic Search, Social Media Marketing.

5 ideas to kick off your YouTube strategy

By Amy@BubbleJobsWhether you’re an online marketing pro or a relative newbie, chances are you’ll have the heard the phrase ‘Content Is King’ once or twice before. In this post-Penguin era, that phrase has never been more applicable or relevant and since the first Penguin update hit, it seems the world and his wife have jumped on the old content marketing bandwagon.

Now, while we’ve talked about things like guest blogging and

By Amy Edwards, 16 July 2013, 0 comments. Categories: Organic Search, Social Media Marketing, Video & Audio Marketing.

The how-to of Twitter retweet requests

By Amy@BubbleJobsFresh from my stint as interim social media manager for Bubble (the lovely Lauren started today!), I thought I’d pay homage to the last couple of weeks and dedicate today’s blog to something I’ve encountered quite a lot of in the last month or so – retweets!

Now, here at Bubble, thanks to the epic range of jobs we’ve got on offer and our amazing blog posts , we’re more than familiar with the practice of retweets and clock up a healthy number of retweets on a daily...

By Amy Edwards, 10 July 2013, 0 comments. Categories: Social Media Marketing.

Automated DMs on Twitter: Are they ever okay?

By Amy@BubbleJobsWe’ve all been there. You find a brand you like, a company you have an interest in or a band you’re into and you decide you want to support them on Twitter. You find their profile, click ‘follow’ and BAM! Before you’ve even had chance to glance at their Twitter feed your inbox has been infiltrated with one of those awful automated direct messages thanking you for being their latest follower and pushing you towards their main website, Facebook profile or eCommerce...

By Amy Edwards, 05 July 2013, 0 comments. Categories: Social Media Marketing.

Guest blogging: Worth the risk?

Since Penguin 1.0 first exploded onto the scene last April, I think it’s fair to say that guest blogging has become the link building method of choice for many SEOs and online marketers in the industry. The process of creating (what should be unique) content and posting it on other people’s blog, guest blogging has two major benefits for any site; it helps to drive valuable traffic to the site and it also helps to up the number of links (and unique IP addresses) feeding back into the site.

Now, in...

By Amy Edwards, 01 July 2013, 0 comments. Categories: Branding, Commerce, Content Marketing, Organic Search, Search Marketing.

5 ways to become a social media influencer

By Amy@BubbleJobsFrom content marketing and curation to advertorials and infographics, there’s no denying the digital industry loves a good buzzword (particularly when it comes to online marketing) and during their time at the top, there’s just no avoiding them. The current buzzword of the moment? That has to be ‘influencer marketing’.

Most commonly associated with social media marketing, influencer marketing refers to the practice of reaching out to key figures within an industry and...

By Amy Edwards, 18 June 2013, 1 comment. Categories: Publishing, Social Media Marketing.