Why Internet Explorer 10 could change digital marketing forever

Do Not Track is a technology and policy proposal that enables users to opt out, by default or otherwise, of tracking by websites they do not visit, including analytics services, advertising networks, and social platforms.

This is something that has caused quite some controversy in our industry, but what is the background to this story and how did it come about?

In 2007, several US consumer advocacy groups asked the Federal Trade Commission to create a Do Not Track...

By Mediasydicator, 27 November 2012, 0 comments. Categories: Advertising, Commerce.