Customer engagement: How the three marketing superpowers have converged to drive results
Consumers are making companies work harder than ever to keep their business. With access to the borderless world of commerce at their fingertips, empowered customers are no longer willing to accept an unsatisfactory service or below-par product. There are no second chances: they simply move their custom elsewhere, happily flitting from one business to another.
These flighty customers are proving a challenge to marketers who know that they can attract customers with the 40+ physical and...