Cutting through the noise of marketing automation – and how to get it right

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If you’re a marketer, you’ll have heard of marketing automation but too often the terms marketing automation and email marketing are used interchangeably. So what is marketing automation?  In simple terms, marketing automation is the use of software to automate marketing processes such as customer segmentation, customer data integration, and campaign management.

If you get it right, marketing automation helps you...

By Anthony Bagshaw, 20 October 2015, 2 comments. Categories: Automation, Customer Experience, Data-driven marketing.