How to cultivate your personal brand on LinkedIn

Today’s guest post is from Sandy Jones-Kaminski and it’s a topic with which I know many of you grapple. Learn more about Sandy and her fabulous offer for you at the end! Sweet.

Have you jumped on the personal brand wagon yet?

Personal branding is still a hot topic, so I thought I’d share some of the ways that you can use LinkedIn to cultivate and reinforce your personal brand.

First off, let’s agree that your personal brand represents how you market yourself to the world (

By Maria Ross, 29 May 2014, 0 comments. Categories: Advertising Technology, Campaigns.

Beneath the bling: Can you back up your “brand goods?”

We all know bling when we see it, right? It’s shiny, sparkly and distracts the eye from a person’s face, outfit or arrogant scowl (talking to you, Tabloid Divas). Crafters love the Bedazzler because it turns ordinary white t-shirts into dizzying love fests of colour and light, temporarily blinding people as they walk past you on the street.

We can also use a little sparkle and fairy dust now and then. Hey, I love diamonds, too.

But...

By Maria Ross, 27 March 2014, 0 comments. Categories: Advertising Technology, Campaigns.

The best Super Bowl 2014 ad that you haven't seen

The Internet is abuzz about how the much-anticipated and very expensive Ad Bowl fared in Sunday’s big game. Good thing: the game itself was such a blowout it was not one for the ages, so at least we had Bruno Mars and the ads to look forward to. Otherwise, that’s a lot of bean dip and chips that would have gone to waste.

I was underwhelmed by most of the ads this year. They were either retreads of creative ideas that were successful in years past (

By Maria Ross, 05 February 2014, 0 comments. Categories: Advertising.

Stayin’ alive: 4 tips to keep your brand voice active

The amount of available media today is explosive. These platforms can greatly benefit a brand, or send marketers searching for a positive response. To keep your brand active and influential in this new media age, understanding the goal is your first step. Guest writer Elliot Martinez, a freelance tech writer, offers you 4 basic essentials to give your brand a fighting chance.

Segment your target market

Consistent brand messages tailored to a specific demographic yield the most success. Once you define...

By Maria Ross, 20 November 2013, 0 comments. Categories: Advertising Technology, Campaigns.

Video: How do you define your brand?

This week’s Slice of Advice Q comes from Bonnie Bradshaw, a motivational youth speaker. She writes “When someone asks me what is my Brand I don’t have a clue what to say!”

As I tell her in the video below, don’t get all wrapped around the axle about defining brand. Brand is simply your reputation, it’s what you’re known for. It’s your hook that differentiates you from the thousands selling what you’re selling. Brand can be based on a lot of factors that...

By Maria Ross, 23 August 2011, 0 comments. Categories: Advertising Technology.