How marketing can leverage customer intelligence

Do you know your net promoter score? Most organisations do, and most organisations promote NPS as one of their key metrics. What most organisations fail to do is take NPS that step further and use the intelligence the NPS survey brings to drive business growth.

Over and over again, I've seen businesses simply look at the top line: "what's our score?" is the question and "how can we improve it?" At this point, it's the responsibility of the marketing team to lead a deep-dive of the NPS data to uncover...

By Gareth Cartman, 18 October 2012, 0 comments. Categories: CRM.