How harnessing customer data can help you optimise digital commerce performance
Do you know your customers? Do you really know them? Do you know each of them well enough to answer questions about a single shopper’s purchase history, demographics, and preferences? Probably not. But you can know them that well. And it’s likely you already have all the information you need to answer these questions.
The problem is, that information isn’t only in one place where it’s accessible and easy to analyse....