Integrating Product Sampling and Social Media

We’ve done product sampling for a number of clients, and it’s a very effective way to influence buying behavior for a brand. An Arbitron* study indicates that 2/3 of people will take a free sample when it’s offered – and of those, more than 1/3 will buy that product the same day. More importantly, over 50% of the people who took a product sample plan to buy the product in the future. But we’ve found that product sampling can be even more effective when we also leverage social media. How can you do the same? Here are a few of the ways we’ve used social media with product sampling to increase trial of the product and...

By BTZ Brand, 30 August 2011, 0 comments. Categories: Commerce.

Non-Profit Marketing in Tough Economic Times

Because we’ve done everything from brand development and event planning to fully integrated marketing communications plans for non-profits, we’ve been asked to do a number of seminar presentations dealing specifically with how non-profits should market their brands. With the economy still struggling and money tight among consumers and corporations, non-profits need extra help maximizing their fundraising and positioning themselves in a very competitive non-profit environment. So here are a few tips that have proved helpful for a number of non-profit organizations....

By BTZ Brand, 22 August 2011, 0 comments. Categories: Advertising, Advertising Technology, Email marketing, Social Media Marketing.