Songs of Innocence: The Apple gift that backfired horribly
I’ve often written about the damage that can be caused, when you push your marketing at people. No matter how great your product or service is, how great your offer is or how good your intentions are, people hate having things forced upon them.
Apple learned this recently, with a poorly judged marketing decision to help promote their new iPhones.
The gift that backfired
As part of the launch for Apple’s new iPhones, Apple pushed a copy of the new U2 album Songs of Innocence, into 500,000,000 iTunes...