Why local may be the best place to start your marketing campaigns

(c)iStock.com/Sasa Nikolic 

Sometimes it’s cool to be old school. Vinyl record players, moustache wax, instant film and cameras; all you have to do is take one look around your local Urban Outfitters to see how certain anachronistic trends and technology manage to find a relevant niche in modern times.

Digital marketing, however, is not one of those things. It’s constantly moving and evolving and those who continue to embrace old ways of doing things are quickly...

By Manish Patel, 16 May 2016, 0 comments. Categories: Advertising, Customer Experience.

Situational marketing: The rise of the hyper-personal experience

(c)iStock.com/pixelfit

If you take a moment to pause and review the evolution of marketing, one thing is very clear: marketing has gone from big and broad to small and hyper-personal.

Once upon a time, advertisements were virtually exclusive to newspapers and yellow pages. Then, technology leapt forward and we progressed to television advertising. Next, the internet age brought digital marketing to the forefront and, with it, a whole new set of marketing opportunities.

By Manish Patel, 14 October 2015, 1 comment. Categories: Advertising, Customer Experience, Mobile Marketing, Personalised Marketing.