Half Court Shot Nets Publicity for basketbal team

Portland Man Makes Half-Court Shot and Wins a New Truck

The Portland Trail Blazers were looking for a way to capitalize on the excitement of a Friday night game and garner unsolicited media coverage, all while promoting their sponsor. The solution:  an on-court promotion giving one lucky contestant the chance to attempt a half-court shot for a new Toyota vehicle!  Not only did the promotion generate  excitement in the viewing crowd, but the results had the media and fans buzzing for the remainder of the season!

The Portland Trail Blazers “Toyota Half-Court...

By Amanda Saferin, 22 August 2011, 0 comments. Categories: Advertising, Campaigns, Video & Audio Marketing.