AppNexus leads ‘people-based’ programmatic consortium – with Facebook and Google in sights

AppNexus, alongside LiveRamp and MediaMath, have announced the launch of a technology industry consortium which will enable programmatic advertising buyers and sellers to create relevant campaigns and improve customer experience – with two companies at the forefront of their attack.

“Today, 48% of all digital advertising dollars accrue to just two companies – Facebook and Google,” said Brian O’Kelley, CEO of AppNexus in a statement. “That dynamic has placed considerable...

By Marketing Tech, 05 May 2017, 0 comments. Categories: Advertising, Advertising Technology, Programmatic.

Leading brands in UK e-commerce industry revealed in new report


What do Amazon, Argos, Boots, House of Fraser, John Lewis, Mothercare and Screwfix all have in common? The group are all elite retailers at the top of their game and leading the UK’s ecommerce and retail industry, according to the results of the second UK Top 500 report from Internet Retailing.

The report, which is sponsored by PFSweb, identified 20 leading retailers in the group that also include Asos, Tesco and Waitrose. The report ranks retailers by their expertise in areas...

By Marketing Tech, 11 February 2016, 0 comments. Categories: Branding, Commerce, E-Commerce.

Why retailers remain lost in a digital asset management jungle


Retailers are spending an immense amount of time searching among vast stocks of media files and require suitable software for efficient digital asset management (DAM), according to research from Ovum conducted on behalf of DAM provider WoodWing Software.

Though retailers claim that they utilise proper digital asset management strategies and processes, 38% of them spend five to 10 hours per week searching for files and 17% spend over 10 hours on searches.

By Marketing Tech, 07 September 2015, 0 comments. Categories: Big Data, Data-driven marketing.