Amazing Getty Images short marketing film

Running a Digital Marketing Agency puts me in front of stock photography websites on a fairly often basis and a lot of the time when I can’t find something on iStock I’m not too sure which one to turn to next. Well, Getty Images have launched an awesome marketing video which will put them on my list next time I’m looking for some photographs.

Have a watch:

Let’s wait and see if the other stock photography houses will catch on and launch their own campaigns to try and stay ahead...

By imod.co.za, 29 May 2012, 0 comments. Categories: Advertising, Campaigns, Video & Audio Marketing.

My Top Six Twitter Tips

Some of my good friends are finally starting to ‘get’ Twitter, and as a result, I find myself tweeting and sharing more. Below are some of my top Twitter tips for noobs and veterans alike.

 

 

 

 

 

 

 

 

 

Schedule your tweets. This may not make much sense, but nobody...

By imod.co.za, 20 February 2012, 0 comments. Categories: Social Media Marketing.

Excellent Google+ Business Page launch strategy!

I’ve spoken about creating a Google Plus Page for your business before, in fact, I provided you with a step by step guide, so there’s no excuse not to have one. Now I want to tell you about a really great way to get that page rolling with content.

Remember, Google’s search is the number one search engine and Google own Google+, so Google is going to rank Google+ information in their...

By imod.co.za, 03 February 2012, 0 comments. Categories: Search Marketing, Social Media Marketing.

Clean up your Twitter account

I came across an incredibly useful tool earlier today, Twit Cleaner, which assists you in determining who you should no longer follow or who you follow that isn’t of much use to you and so forth. The application is easy to use, you authorize your account against it, it runs some tests and sends you a DM with a link to your report. It’s important to note that the application doesn’t auto-tweet from your account!

I ran a test on the report and it showed me...

By imod.co.za, 25 October 2011, 0 comments. Categories: Social Media Marketing.

Facebook Numbers infographic

A new infographic is flying around the Internet and this one’s pretty darn useful, it’s all about Facebook and the numbers behind it. We’ve seen similar ones over the years, but this one’s nice and updated, and definitely worth the read.

If you have any infographics you want to share, please don’t hesitate to contact me using the contact form.

 

Here you go:

By imod.co.za, 25 October 2011, 0 comments. Categories: Social Media Marketing.

Skype translations

I’ve just caught up on some news from Skype, they’ve launched a little infographic with some translations so that we’re able to greet people around the world in their spoken languages. I must admit, when I started reading the post, I thought this was going to be an actual feature inside Skype, but it appears not, so I was a little let down to be honest – it would be so easy to build this in.

Anyway, it’s always cool to see other languages, so this infographic will still be fun...

By imod.co.za, 24 October 2011, 0 comments. Categories: Social Media Marketing.

What do Google, Facebook, Twitter employees get?

I’ve read many posts over the years that discuss the perks of working at some of the leading technology corporations, but it’s not often that this information is compiled into a visual representation, in this case, an infographic. I thoroughly enjoyed looking through this infographic, but then felt a little jealous afterwards ;)

Just click the image below to enlarge it:

 

By imod.co.za, 17 October 2011, 0 comments. Categories: Commerce, Search Marketing.

Here comes FourSquare Radar

With iOS 5 being released today, iPhone application developers are once again able to unlock awesome new features in their applications. The first one to jump up with something new is FourSquare.

FourSquare have just launched a new feature called FourSquare Radar – The premise is simple, if you follow a list on FourSquare and you come close to one of the items in the list, FourSquare will popup a message and let you know – the beauty – you don’t even have to have the application...

By imod.co.za, 13 October 2011, 0 comments. Categories: Social Media Marketing.

Interactive Audi experience on YouTube

Audi’s launching the new A6 with a banging YouTube interactive experience campaign. The campaign uses a fancy indexing feature allowing you to control the video with your keypad, which jumps you around from section to section giving you the feeling that you’re actually driving the car.

It’s a sweet idea and all, but when I started trying it out, I quickly found that it was a little annoying. Big kudos’ to Audi for being the first to create a driving experience through social media...

By imod.co.za, 10 October 2011, 0 comments. Categories: Campaigns, Social Media Marketing, Video & Audio Marketing.

Where do people look on search results?

I read a fantastic post over at SEOmoz yesterday, the sort of post that is technical in terms of SEO, but not too technical that a lot of people would struggle to understand, so I wanted to write about the post here because I found it fascinating and I’m sure a lot of you will appreciate this.

So as a quick intro, what’s eye-tracking? Eye-tracking is the process of studying where people’s eyes go when they look through the results...

By imod.co.za, 10 October 2011, 0 comments. Categories: Search Marketing.

Pacman Classic 2

Pacman is a true arcade classic. Released in 1980, and having taken the world of arcade gaming by storm, Pacman still enjoys fame, widespread brand-consciousness, and even many remakes and spin-offs today.

Originally developed in Japan, Pacman was known as Pakkuman, named after the onomatopoeic “paku-paku,” which describes the sound of a mouth opening wide and closing with a smack. The game was intended to be manufactured under the name Puckman, but US manufacturers changed this to Pac-man out of...

By imod.co.za, 28 September 2011, 0 comments. Categories: Gamification.

How important is mobile optimization?

I’ve been receiving a lot of emails lately from people who are trying to justify time spent on doing mobile optimization. I get the feeling that people don’t really understand just how important mobile is right now, especially in South Africa. Now, when I say important, what I’m referring to is the potential market that roams the Internet on their mobile devices.

So I started writing up a blog post on the topic and whilst doing the research I came across an infographic in this very topic and...

By imod.co.za, 23 September 2011, 0 comments. Categories: Campaigns, Social Media Marketing.

How many domains are registered every day?

So we all know that thousands of new domains are bought every day and that we’re running out of IP4 addresses and so forth, but how many domains are actually being registered every day?

I came across a great website which actually shows exactly how many domains are being registered every single day. I can tell you that today, 23 September 2011, 97,388,394 .com domains have been registered, 14,168,093 .net domains and 9,457,857 .org domains have been registered. Those are some pretty amazing...

By imod.co.za, 23 September 2011, 0 comments. Categories: Campaigns, Commerce.

Facebook Updates Its Layout To Add Functionality

Facebook unveiled a new layout today, merging the News Feed and Most Recent stories. All of your news is situated in one place, with Facebook’s algorithms deciding which updates will be most interesting and relevant to you.

All new top statuses and photos that got posted while you’ve been away from Facebook have been marked with a blue corner. Facebook have also increased the size of the photos in...

By imod.co.za, 22 September 2011, 0 comments. Categories: Campaigns, Publishing, Social Media Marketing.

Google Wallet is here!

Google Wallet is an Android app that makes your phone your wallet. It stores virtual versions of your existing plastic cards on your phone. Simply tap your phone to pay and redeem offers using near field communication, or NFC (what?).

Google Wallet has been designed for an open commerce ecosystem. It will eventually hold many if not all of the cards you keep in your leather wallet today. And because Google Wallet is a mobile app, it will be able...

By imod.co.za, 21 September 2011, 0 comments. Categories: Commerce, M-Commerce, Search Marketing, Social Media Marketing.

Time-lapse from the International Space Station

A time-lapse taken from the front of the International Space Station as it orbits our planet at night. This movie begins over the Pacific Ocean and continues over North and South America before entering daylight near Antarctica. Visible cities, countries and landmarks include (in order) Vancouver Island, Victoria, Vancouver, Seattle, Portland, San Fransisco, Los Angeles. Phoenix. Multiple cities in Texas, New Mexico and Mexico. Mexico City, the Gulf of Mexico, the Yucatan Peninsula, Lightning in the Pacific...

By imod.co.za, 19 September 2011, 0 comments. Categories: Content Marketing, Social Media Marketing, Video & Audio Marketing.