Is the Industrial Internet set to turn the marketing industry on its head?

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Over the past decade or so, a seismic change has shifted the ground underneath the marketing industry transforming it from an art into a science. Where once the marketing department was a natural home for creative minds, now those creative skills are being honed into analytical skills. This is a result of:

  • Post-austerity budgets demanding accurate and detailed ROI calculations
  • The availability of 40+ marketing communications tools adding variety and diversity to the industry, and making it easier to track physical and digital performance
  • The effectiveness and affordability of digital...

By Andrew Ford, 06 April 2016, 0 comments. Categories: Automation, Customer Experience, Data-driven marketing, Web Analytics.

With blocking rocking the mobile ad industry, contextual marketing reigns supreme

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In 2016, mobile advertising spend is set to top $100 billion worldwide.  Businesses large and small continue to invest in this rapidly-growing form of advertising and reap the rewards. One example is Facebook: the social media giant has revealed that during the third quarter of this year, mobile advertising revenue accounted for $10 billion in sales –

By Andrew Ford, 21 December 2015, 1 comment. Categories: Advertising, Advertising Technology, Mobile Marketing.

What pure play e-commerce can learn from clicks and mortar when it comes to customer data

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E-commerce companies versus ‘clicks and mortar’ retailers are constantly involved in a battle of business; a tussle over trade, and a competition over customer engagement. With changing high streets and one billion of us around the world choosing to shop online, at first glance it seems very clear that e-commerce companies will emerge victorious. But there is one area in which ‘traditional’ retailers can, perhaps surprisingly, nudge ahead: customer

By Andrew Ford, 19 August 2015, 0 comments. Categories: Big Data, Customer Experience, Data-driven marketing, E-Commerce.