Is the Industrial Internet set to turn the marketing industry on its head?
Over the past decade or so, a seismic change has shifted the ground underneath the marketing industry transforming it from an art into a science. Where once the marketing department was a natural home for creative minds, now those creative skills are being honed into analytical skills. This is a result of:
- Post-austerity budgets demanding accurate and detailed ROI calculations
- The availability of 40+ marketing communications tools adding variety and diversity to the industry, and making it easier to track physical and digital performance
- The effectiveness and affordability of digital...