Simply visionary: Oculus Rift name review

This week it was announced that Facebook bought the virtual reality wunderkind Oculus VR for 2 billion dollars.

Oculus VR makes the Oculus Rift, an immersive, 3D gaming headset currently only available to game developers.  And though Facebook has stated that Oculus VR will continue to operate largely autonomously, Mark Zuckerberg has much more ambition for the Oculus Rift headset than just videogames. 

As he wrote, “Imagine enjoying a courtside seat at a game, studying in a classroom of...

By CatchWordBranding, 01 April 2014, 0 comments. Categories: Advertising Technology, Campaigns.

"Throw me for a…": Loop name review

lp-case-back-standing-lightsThis week it was announced that there’s a newer new way to pay, and it’s called Loop.

Stuffed billfolds and swiping motions are hassles of the past with this small FOB device, which is available either embedded in a special...

By CatchWordBranding, 27 February 2014, 0 comments. Categories: Campaigns.

Will that be all? Burger King’s Satisfries product name review

Okay, hold it, residents of Earth. From the fast food giant who notoriously struggles with their potato offerings comes a bold new product: Satisfries. The folks here at the Catchword office have bantered a lot about the name. It’s on everybody’s mind because there’s a huge sign advertising Satisfries right outside our office door at the Burger King 30 feet away.

Personally, I have conflicting opinions about the name. On one hand, I always smile when I hear someone else...

By CatchWordBranding, 02 October 2013, 0 comments. Categories: Advertising Technology, Branding, Campaigns.

Brand morphology: How breakfast cereal got its 'O'

Brand names are part of the language. As such, they are living, growing, evolving things. Language changes over time, with new words arising and meanings shifting. Brand names, as part of the language, follow many of the same patterns. This interplay of linguistics and marketing creates both challenges and opportunities.

“Os” Means Breakfast

By CatchWordBranding, 16 August 2013, 0 comments. Categories: Advertising Technology, Campaigns.