Persistent pyromaniacs: Amazon Fire phone name review
Amazon started in 1995 with the tagline “Earth’s biggest bookstore",
but they quickly outgrew that and shifted to “Earth’s biggest selection." More recently, their tagline was “And you’re done," but it seems like they are no longer promoting that one either.
Escape from Xbox: Name review of Microsoft’s Cortana
Sticking with a theme: Amazon Fire TV product name review
When longer is better: Using phrases in brand naming
One or two syllables. Six letters or less. Whatever. And while occasionally there are circumstances where brevity might be called for (unusual packaging constraints, for...
Simply visionary: Oculus Rift name review
This week it was announced that Facebook bought the virtual reality wunderkind Oculus VR for 2 billion dollars.
Oculus VR makes the Oculus Rift, an immersive, 3D gaming headset currently only available to game developers. And though Facebook has stated that Oculus VR will continue to operate largely autonomously, Mark Zuckerberg has much more ambition for the Oculus Rift headset than just videogames.
As he wrote, “Imagine enjoying a courtside seat at a game, studying in a classroom of...
"Throw me for a…": Loop name review
JetBlue soars above the competition: The Fly-Fi name review
Two sides of the same coin: Bitcoin and virtual currency branding
Roger, copy that: JetBlue Mint sub-brand name review
The latest airline to offer extreme luxury seating is JetBlue, and they have christened their new sub-brand “Mint.” You know, mint as in pristine, mint as in the sharp, crisp flavor of toothpaste, mint as in what the housekeepers...
The iPad Air: Analysing Apple's naming strategy
Will that be all? Burger King’s Satisfries product name review
Okay, hold it, residents of Earth. From the fast food giant who notoriously struggles with their potato offerings comes a bold new product: Satisfries. The folks here at the Catchword office have bantered a lot about the name. It’s on everybody’s mind because there’s a huge sign advertising Satisfries right outside our office door at the Burger King 30 feet away.
Personally, I have conflicting opinions about the name. On one hand, I always smile when I hear someone else...
The crowd gets it right: The Asilomar name review
As a rule, our naming company doesn’t put much stock in crowd-sourcing as a means of naming companies and products. A group free-for-all isn’t likely to...
Naming inspirations: Minor League Baseball
As naming professionals, we’re always searching for inspiration. Sparks of naming creativity can pop up in the most unexpected places, stimulating our own creative process. We’ve recently found such a stimulus in a surprising area: minor league baseball.
The flavour of boring: Vanilla Air brand name review
All Nippon Airways (ANA), one of Japan’s largest airlines, has announced the renaming of its budget carrier Vanilla Air. And while the...
Brand morphology: How breakfast cereal got its 'O'
Brand names are part of the language. As such, they are living, growing, evolving things. Language changes over time, with new words arising and meanings shifting. Brand names, as part of the language, follow many of the same patterns. This interplay of linguistics and marketing creates both challenges and opportunities.
“Os” Means Breakfast
5 tips for using “negative” brand names to good effect
Deconstructing the doomed Yahoo, Tumblr romance
This blog originally appeared in Fast Company.