Seamless customer experiences: This is retail’s digital future

The digital world has disrupted our marketing worlds and changed the way business communicates with people. Social media has opened the door to two-way conversations with data giving us a better understanding of our market and mobile making our message more accessible to the general consumer.

Over the past few years we have placed much focus on developing digital channels to make the most of social media, mobile and data...

By Mike Saunders, 11 July 2014, 0 comments. Categories: Campaigns, E-Commerce.

Social media’s role in the Connection Economy

Social media exploded a few years ago and developed a desire among businesses worldwide to engage with the digital world through social media. Companies started Facebook pages, Twitter Profiles and every kind of social media profile they could think of. Blogs have since become mandatory in business and organisations have begun to understand the need to move from paying for placement in publications to creating and curating content to build online communities.

Was social media a fad?

Six or seven years down...

By Mike Saunders, 17 June 2013, 0 comments. Categories: Publishing, Social Media Marketing.

Realising that mobile is more than a channel

As mobile is on the seemingly endless upward curve, the digital marketing community is talking more and more about the best ways to utilise mobile…

One of the key questions that we ask ourselves is how is mobile viewed to begin with. Many traditionalists are viewing it in the same line as print, TV, digital and even as a marketing channel;...

By Mike Saunders, 13 June 2013, 0 comments. Categories: Customer Experience.

The crUX of the matter - how do you make your app stand out?

With mobile being the biggest thing since, well, pretty much anything, and everyone rushing to make their fortune in mobile like the dot com explosion, how do you stand out from the crowd?

With Apple just surpassing the 700,000 app mark on the iTunes store, and Google Play about 100,000 apps ahead of Apple, you really have to ask yourself the question: what will make my app the one people talk about? Well it all comes down to what the app’s function is and then, what this article is all about, the UX...

By Mike Saunders, 05 June 2013, 0 comments. Categories: Campaigns.

Looking into the future of mobile – the Internet of Things

There is no doubt that mobile technology is shaping our future. The mobile device has achieved market success and is currently more accessible than running water around the globe. In the last few years we have seen a massive increase of businesses offering services in the mobile arena with mobile banking probably one of the biggest services creating the most interest.

When asked to look at the future of mobile I believe that you need at look at three main aspects:

  • The internet of things
  • Social...
  • By Mike Saunders, 25 March 2013, 0 comments.

    What’s so great about digital marketing?

    There’s a lot of talk that ‘digital marketing’ will become just ‘marketing’ in 2013…Let's face it, marketing just doesn't cut it anymore without digital. Over 6.8 million South Africans use Facebook on their mobile phones, and 2.4 million South Africans use Twitter. Here are some of my own personal reasons as to why digital is just that good:

    1. It’s contagious

    Social media and all things digital have become prolific. Generation Y is the generation that believes in FOMO...

    By Mike Saunders, 18 February 2013, 0 comments. Categories: Publishing.

    Foursquare – how to make it work for your business

    Before I traded in my Blackberry Curve in for a Samsung Galaxy S3 I didn’t really get Foursquare. Well that’s all changed…

    I didn’t really see what the fuss about earning a few badges was, but once you start, it’s really hard to stop. Foursquare is based on a concept of gamification – the use of game-thinking and game mechanics in non-game contexts in order to engage users and solve problems. Although Foursquare doesn’t really solve problems (unless you count finding a...

    By Mike Saunders, 25 January 2013, 0 comments. Categories: Social Media Marketing.

    The benefits of a company page on LinkedIn

    Over 100 million professionals are following more than 1.9 million companies on LinkedIn. Consider for a moment your business profile…

    The reason for following companies on LinkedIn is to stay in the loop with new developments, compare products and services, track potential business opportunities, and keep an eye out for job  openings. Members are notified of such developments via network updates or emails. When members want to know more about your company, they look to your Company Page on...

    By Mike Saunders, 14 December 2012, 0 comments. Categories: Publishing, Social Media Marketing.

    What is the difference between a CV and your LinkedIn profile?

    What's the difference between a CV and your LinkedIn profile?

    Usually your resumé or curriculum vitae (CV) wouldn’t be more than two pages and might only be viewed by potential employers that you’ve specifically sent it to. A LinkedIn profile however can be as long as you want and it’s in the public eye for everyone and/or anyone to see.

    LinkedIn profiles are used primarily for networking, whereas resumés are used to land employment. LinkedIn profiles have headshots, whereas...

    By Mike Saunders, 31 October 2012, 1 comment. Categories: Branding, Social Media Marketing.

    10 symptoms of unhealthy social media habits [infographic]

    Marketing automation software company Marketo recently published this infographic, The Social Sickness. Do you know someone with an unhealthy relationship with social media?

    If you’re the mayor of every place you drive by, and you tweet “lk ths cz vwls r so lst yr”, you may have a problem.

    And if you’re checking your cellphone every few minutes to see what total strangers have said...

    By Mike Saunders, 15 October 2012, 0 comments. Categories: Social Media Marketing.

    Digital publishing can create loyal customer connections

    Most printing companies and print media houses are trying to work out how to find their rapidly disappearing customer base. We are all aware that the declining customer base in the print medium is moving to the digital realm, but we’re unsure of how to meet them there.

    Customers exposed to online media are wanting more from publishers

    The online consumer is changing because of the value the internet offers. Their expectations in the digital medium are much higher than in print and it's simply because...

    By Mike Saunders, 27 September 2012, 0 comments.

    The digital mob mentality and dealing with negative online PR

    Do not feed the trollsI can't explain where it comes from, but somewhere rooted deep within the human genetic makeup is the need to argue. For some, this desire runs deeper than others.

    I’m sure psychologists will break it down to being raised in a broken home, or being abused in the playground, or something equally as miserable, and I’m sure all of these things would taint a person.

    By Mike Saunders, 13 September 2012, 0 comments. Categories: Publishing, Social Media Marketing.

    How ‘loyal’ are you in the eyes of your customers?

    “Customer loyalty is the single most important driver of growth and profitability.” – The Harvard Business Review

    It’s obvious that brand loyalty is hugely important! But why? Well everyone knows thats it’s so much harder to find new customers than to retain existing ones. A true brand loyal customer, through “WOM” (word of mouth), can get their friends and family to switch brands in an instant.

    By Mike Saunders, 17 August 2012, 0 comments. Categories: Campaigns, Publishing.