Most Popular Android Apps by User Age: Nielsen

Nielsen’s latest report looks at the most popular Android Apps by age in the US.

The report, ‘App-Happy with Android’, states that Facebook and apps from Google (such as GMail) and the Android Market are the most popular smartphone apps among Android owners aged 18 and over in the US (based on users who have used the apps over the last thirty days).

Android Owners are Social

Facebook’s app for Android has an 80 percent reach amongst Android owners aged 18 – 24 and 25 – 34;...

By AlwaysOnMessage, 20 December 2011, 0 comments.

Android Market Sees Continued Growth

Research2guidance’s latest report, ‘Android Market Insights’, examines download patterns and the number of new applications added to the Android Market over the last few months.

US Android Users Downloaded 240 Million Apps in September 2011

The United States remains the largest market for Android in terms of user base and number of apps downloaded with US Android users generating over 50 percent of all Android app downloads; totaling nearly 3.5 billion.

The US comprised 42.3 percent of all...

By AlwaysOnMessage, 17 November 2011, 0 comments. Categories: Commerce, Search Marketing.

How are Brands Interacting with Apps?

91 percent of top brands have a presence in at least one of the major app stores according to a recent publication by Distimo. This has increased compared to 18 months ago when only 51 percent of brands published or licensed an application.

The report, ‘2011 Top 100 Global Brands and their App Store Status’, draws upon the ‘Interbrand 2011 Best Global Brands’ as its source for the top global brands and covers the Apple App Store for both iPhone and iPad, Google Android Market, Nokia Ovi...

By AlwaysOnMessage, 02 November 2011, 0 comments. Categories: Campaigns, Data-driven marketing.

Apple, Samsung, London Buses and iWorks: This Week In Mobile…

A mainly geographical themed look at mobile this week as we go down under, speak German and take a tour of London buses…

Samsung ‘Down Under’ Apple Lawsuit

If there’s one thing that can halt progress, it’s lawyers. That’s the problem facing Samsung after being forced to agree they won’t sell the newest version of their Galaxy Tab tablet in Australia until a patent lawsuit with Apple is resolved.

According to the Australian injunction won by Apple, the Samsung Galaxy...

By AlwaysOnMessage, 13 August 2011, 0 comments.

This Week In Mobile…

Mozilla OS to threaten Android?

With their Internet browser Firefox, Mozilla shook up a market that was previously dominated by Microsoft’s Internet Explorer. Now they look to do the same again by utilising their Gecko engine to create an OS for mobiles and tablets, threatening Android which is famed for its open source system.

So should Google be worried? Well, this is not Internet browsers anymore, it is an OS and users are much more particular about something that...

By AlwaysOnMessage, 02 August 2011, 0 comments. Categories: Commerce.

US Smartphone Adoption & Usage

Research from the Pew Internet & American Life Project has found that one third of American adults – 35 percent – own a smartphone. Furthermore, 87 percent of smartphone owners access the Internet or email via their device; 68 percent doing so on a typical day.

The research, which surveyed 2,277 US adults, highlighted a number of interesting facts about the US smartphone market, notably in relation to adoption rates and...

By AlwaysOnMessage, 12 July 2011, 0 comments.

Apple App Store Downloads Hit 15 Billion

A recent press release from Apple has stated that over 15 billion apps have been downloaded from the App Store by more than 200 million iPhone, iPad and iPod Touch users worldwide.

The App Store now has more than 425,000 Apps, with over 100,000 of these being native iPad Apps and available to consumers in 90 countries.

Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing commented:

“In just three years, the revolutionary App Store has grown to become the most exciting and...

By AlwaysOnMessage, 11 July 2011, 0 comments.

Last Week in Mobile…

Amazon to sell 4 million tablets in 2011

Its a fairly bullish position that Amazon have taken and it seems more than likely a bankable one … the shift to tablet computing that we’re seeing daily should in itself be enough to propel sales, but when combined with their de facto status as online leaders of e-commerce you have a powerful proposition.

This announcement comes hot on the heels of their App Store strategy which will see users being able to run apps in an online simulator before...

By AlwaysOnMessage, 05 July 2011, 0 comments.

38% of Mobile Consumers in US Own Smartphones – Nielsen

The US smartphone market is continuing to grow, states the latest survey from Nielsen.

According to Nielsen’s May survey, 38 percent of the mobile consumers in the US now own smartphones. 55 percent of those who purchased a new handset in the past three months stated they had brought a smartphone instead of a feature phone; up from 34 percent a year ago.

Of the US smartphone market, 38...

By AlwaysOnMessage, 01 July 2011, 0 comments.

40% of European Smartphone Buyers Eyeing Up iPhone

40 percent of European smartphone buyers intend on purchasing an iPhone as their next device according to a preview of an upcoming report from the Yankee Group.

This compares to 19 percent for Android devices, 17 percent for BlackBerry devices and 15 percent for Nokia devices.

Declan Lonergan, Research VP at Yankee Group, comments on the findings:

These findings highlight the continued strength of Apple in the European smartphone market and, in particular,...

By AlwaysOnMessage, 27 June 2011, 0 comments. Categories: Commerce.

Time Spent on Mobile Apps Surpasses Desktop For First Time

A report released by Flurry today highlighted a significant shift in the way we consume information. For the first time, smartphone and tablet shipments have exceeded desktop and notebook shipments. The mass consumption of information is now done via mobile devices.

The report compares how daily interactive consumption has changed over the last twelve months between the web (desktop and mobile web) and mobile native apps. The report draws on data collected from comScore, Alexa and Flurry Analytics.

Time Spent...

By AlwaysOnMessage, 21 June 2011, 0 comments.

“48 billion app downloads in 2015” Say Analysts

Research firm, In-Stat, have predicted that there will be 48 billion app downloads in 2015, according to the latest report from Flurry.

Flurry’s report focuses in-depth on the European smartphone app market and makes a number of predictions for the future of the market. Based on data from over 85,000 applications, the anaylsts at Flurry look at users sessions across the iOS, Android, Windows Phone, BlackBerry and J2ME platforms.

Active Users and Smartphone Penetration

The below statistics show the number of...

By AlwaysOnMessage, 13 June 2011, 0 comments.

This Week in Mobile

This week we had an additional Week In Mobile which focussed around the Open Mobile Summit which we attended, (read our thoughts here) however some pretty interesting things happened throughout the week…

WWDC 2011 sounded a lot a like a Military Taps

WWDC11 was one of the more interesting iOS launches yet … not for sexy hardware or ground breaking revelations (although iCloud is going to change everything … again) but the sheer amount of developers Apple managed to sideline.  The main losers seem to be online / cross machine storage, photo editing, todo lists and offline readers.

So I for one would like to say a big thank you to Dropbox, Camera+, Remember the Milk and Read it Later (amongst others).  I hope your place in history isn’t just as the innovators that got it...

By AlwaysOnMessage, 11 June 2011, 0 comments.

AoM's This Week in Mobile - Open Mobile Summit

This week’s roundup of the mobile world is going to take a slightly different angle as Harlan Davis, AoM Commercial Director, and I spent two hectic but informative days in London at the Open Mobile Summit.

From the outset this event looked to be crammed with industry experts and speakers and it certainly didn’t disappoint!

We take a look at some of the highlights…

eBay Mobile – Most Advanced Mobile Strategy

Possibly one of the nicest people we have ever met! Yankovich outlined...

By AlwaysOnMessage, 11 June 2011, 0 comments.

The Future of Gaming Just Arrived

The Future of Gaming Just Arrived

With games being the single largest app store pull, it’s obvious that it is a key area for Handsets and Platforms to focus on.

The OnLive service is a radically different approach. Instead of spending months coding and releasing a new game that can run on your phone / tablet, OnLive runs games remotely on big pieces of tin and “stream” them down to you.

It sounds like it should be flaky, slow and cumbersome … but in reality its slick, fast and a joy...

By AlwaysOnMessage, 06 June 2011, 0 comments. Categories: Gamification.

This Week in Mobile…

Apple move to protect developers

Last week saw Lodsys try to enforce in-app payment patents against App developers and not against the platforms themselves … This week saw Apple reply with words akin to “not on our watch”.

Surely Lodsys saw this coming? We speculated as to what Apple’s reaction might be, but in hindsight it’s obvious. EVERY platform’s success hinges on an active developer community, so Apple weighing in should come as no surprise.

I think Android and...

By AlwaysOnMessage, 30 May 2011, 0 comments. Categories: Commerce.

Survey Finds iPad Increases Business Productivity

A survey conducted by YouGov on behalf of engagement agency Seven has found that Apple’s iPad increases productivity for business users.

The survey, which asked over 1,000 ipad users about their device usage, found that even though 80 percent of iPad users also own a smartphone, 35 percent of them favoured using the iPad to work on whilst commuting and 40 percent use it whilst travelling for business.

Further results found that business iPad users interact more with magazines: 61 percent stated they were...

By AlwaysOnMessage, 27 May 2011, 0 comments.

UK’s First NFC Mobile Payments Service Launched

Orange and Barlaycard have launched the UK’s first contactless mobile payments system – QuickTap – allowing consumers to make purchases using their mobile phone.

The nationwide service, which has been rolled out to over 50,000 stores, allows for payments of £15 and under by tapping the mobile device against a specially designed reader.

The service can be used by those who have a Barclaycard, Barclays debit card or a Orange credit card and a QuickTap enabled handset, the Samsung...

By AlwaysOnMessage, 20 May 2011, 0 comments. Categories: M-Commerce.

This Week in Mobile…

Blackberry launch the new Playbook … and promptly issue a recall

 

So RIM get their iPad beater to the US and Canadian market and then have to issue a recall due to a faulty operating system! Initially it was thought 900 devices were affected, although RIM later issued a public statement stating 1000 of the 16Gb models had been affected. Not a good omen, but I still...

By AlwaysOnMessage, 20 May 2011, 0 comments.

App Usage on Smartphones & Tablets

A study conducted by mobile analytics firm Zokem outlines how application usage differs between smartphone and tablet devices, and also compares the time spent using apps compared to web usage.

Unsurprisingly, the results found that application use is more popular than using web browsers on both smartphone and tablet devices. Smartphone users access a web browser 15 percent of the time whilst tablet users access one 39 percent of the time.

Interestingly the study also...

By AlwaysOnMessage, 19 May 2011, 0 comments.