Changes to Google Website Optimizer - what it means for you

Website Optimizer is Google’s tool to allow companies, businesses and website owners to test and optimise their websites for free, allowing them to improve their sites and essentially increase their value.

As of the changes due on August 1 2012 when Google’s Website Optimizer will no longer be available as a standalone product, website and business owners will instead be forced to use Content Experiments, which is part of Google Analytics.

This may sound like a move that will...

By Jason Mills, 22 July 2012, 0 comments. Categories: Data-driven marketing, Search Marketing.