How marketing can prosper in the 'Do Not Track' world

Microsoft’s recent announcement that ‘DO NOT TRACK’ would become the default setting in IE10 has been met with predictable dismay by most corners of the digital marketing industry. Understandable, given that cookie-based tracking mechanisms have, in the last five years, become the norm for marketers, publishers, and the technology providers that supply them.

The digital marketing process has become unsubtle and downright creepy in some cases, and it’s no wonder that we are seeing a...

By Henry Lawson, 11 July 2012, 0 comments. Categories: Advertising, Data-driven marketing.