We all know e-commerce, but why are businesses not pushing for ‘me-commerce’?

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“I didn’t give you my data to make it your data. I gave you my data to make my experience better and I expect a value exchange.” - Rick Chavez , Chief Solutions Officer, Microsoft

As the world has gone digital, consumers have become empowered by an increasing choice of products, services and channels in which to carry out everyday tasks like shopping and banking. With the explosion of connected devices as the Internet of Things, we can expect even...

By Stephen Kennedy, 16 June 2015, 0 comments. Categories: Commerce, Data-driven marketing, E-Commerce, Personalised Marketing.