Why master data management and the CMO are made for each other
When it comes to CMOs, I’m about as data centric as they get. Early in my career, I worked as an economist for a consulting firm in Washington, D.C. I was happily awash in data and found myself analysing such hot topics as the difference in prices of power tools in Japan and the United States.
Years later when I became a CMO, I thought to myself: “Here’s where I can use my love of working with lots of data to drive decision making and performance in...