How to prevent your data being outlawed

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Bar the odd agency fee scandal once every ten years or so, marketers are not known as law breakers, but there is a very good chance many will be before the end of 2017. This is because most are sleeping walking towards the introduction of the new EU data law, or General Data Protection Regulation (GDPR).

It will be a law with proposed fines of hundreds of millions of Euros, or five per cent of turnover, plus the possibility of consumers being able to claim damages for misuse of...

By Jeremy Whitaker, 28 May 2015, 0 comments. Categories: Best Practice, Data-driven marketing.