A Tale of Two Appeals to Guilt
I felt guilty twice today when I rejected marketers appeals to me. Both appeals used guilt. But they came off really differently. At roughly 10 AM I got a phone call from a pediatric medical organization — seeking a donation.
I could be (very) wrong… but I had the distinct impression that they had done some “tone-of-voice” testing and had settled on just the perfect way to say the name of the disease and describe how it impacts kids.
It really got to me — too much, in...