A Tale of Two Appeals to Guilt

I felt guilty twice today when I rejected marketers appeals to me. Both appeals used guilt. But they came off really differently. At roughly 10 AM I got a phone call from a pediatric medical organization — seeking a donation.

I could be (very) wrong… but I had the distinct impression that they had done some “tone-of-voice” testing and had settled on just the perfect way to say  the name of the disease and describe how it impacts kids.

It really got to me — too much, in...

By Rassak, 24 April 2012, 0 comments. Categories: Email marketing.