Where will technology take us – and what role will be play in the creation of our own future at work?

There is a point of time somewhere around 2045, according to futurist Ray Kurzweil, when our lives will be profoundly and irrevocably changed. At this point, computers, or rather AI, will surpass humans as the smartest kids on the block – a super AI intelligence that has long since passed the Turing test (when a human is unable to distinguish a...

By Max Eaglen, 12 October 2018, 0 comments. Categories: Automation, Customer Experience.

New ways of selling: Understanding the changing landscape of customers

While there is no doubt that improving customer service quite rightly lies at the top of the page of every business mandate, stopping the problem in the first place – prevention rather than cure – surely must have a place on the list; and investment in that option must be considered as a nearer term strategy?

Understanding the changing landscape of our customers and being able to adapt to their needs requires a different approach to more traditional sales interactions – and means creating...

By Max Eaglen, 21 May 2018, 0 comments. Categories: Commerce, Customer Experience, Personalised Marketing.

Automation is ushering in a new era of retail and eCommerce - are you keeping pace?

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We have come a long way from the corner shop of our grandparents’ world.  We've gone from local grocers, to high street shops, to shopping malls, to out of-town mega centres, to the virtual world of eCommerce.

The landscape is forever changing and retailers need to keep apace to stay in the game

We're a creative agency with many clients at the forefront of innovation within the retail and tech sectors including Vodafone, Yo Sushi! and HCL. But, it’s not about the...

By Max Eaglen, 10 May 2016, 0 comments. Categories: Automation, E-Commerce.

Listen to your customers: Why crowdfunding of brands is the future

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‘The customer is always right’ is the mantra of many a brand. But it has taken us decades, if not centuries, to really incorporate customer feedback into brands; to make the customer’s voice the loudest in our brand evolution.

With customer feedback sychronising with customer purchase through cookie capture and machine-to-machine technology, crowdsourcing of brands is the future.

Customers driving change in brands

Customer data has always been an important tool...

By Max Eaglen, 02 November 2015, 0 comments. Categories: Branding, Content Marketing.

Power to the people: The need for the human touch in omni-channel

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I recently heard Elon Musk, CEO and CTO of SpaceX and chief product architect of Tesla Motors, talk about technological advancements in the motor industry that will soon see the rise of driverless cars and the likely demise of humans behind the wheel. Although no one can deny the intelligence behind the technology, it sparked a question for me: how far will the future generation control their own destiny?

We have entered a world where our fridge will be able to order our milk...

By Max Eaglen, 07 July 2015, 0 comments. Categories: Campaigns, Customer Experience, Data-driven marketing.

Digital might be personalised – but it is not yet socialised

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We are social animals.  In a world where everything is a click away, when day-to-day living, work and even social interaction can be done purely online, many of us still want, and need, to feel the attention of another human being.

There is no ignoring that online retail is part of our lives - a recent IMRG Capgemini e-Retail Sales Index claimed that online sales grew by 16% to £ 91bn in 2013, accounting for 21% of the total retail market, with Christmas sales rising to...

By Max Eaglen, 23 June 2015, 0 comments. Categories: Customer Experience, Social Media Marketing.

Brand loyalty in digital: Lose control, but generate engagement

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A brand image used to be a thing that advertisers, PR and other marketers created. Think brands in the 80s - Levis, Haagen-Dazs, BT - they all conjure up strong brand images of men in launderettes, couples licking ice cream off each, Maureen Lipman as Beatie - even the music evoked the brand with Heard it Through the Grapevine the anthem of 1980s adland.

With brand image, came brand loyalty and of course, advocacy and sales.  This was a world of one way traffic, brand land created images,...

By Max Eaglen, 06 May 2015, 0 comments. Categories: Branding, Customer Experience, Data-driven marketing.