Consumer 2.0 – how the internet changed everything
Some of the fresh-faced marketing grads reading this will be too young to recall the biggest shift in consumer behaviour for generations.
It happened right under our noses, and if like me, you’re long enough in the tooth to remember a time before smartphones and super-fast broadband, you lived right through it.
Back then, people didn’t all carry powerful supercomputers around in their pockets. When you needed to buy something, you’d ask a salesperson for advice. And the role of CMO was...