Google took down 3.2 billion ads in 2017
Google has detailed the type of ‘bad ads’ that it targeted for removal from its platform in 2017. The data was released as part of the company’s fifth annual report on ads that violated its conditions.
The company claims to have removed over 3.2 billion ads in 2017, way up from the 700 million it reported in 2015. That equates to over 100 ads being taken down per second.
The main type of bad ads targeted for removal were websites duplicating content from other sites (12,000), tabloid...